Description
Responsibilities include, but are not limited to:
- Synthesize business goals, and marketing and campaign plans to create content strategies in a customer-centric way. These strategies should be focused on creating awareness, demand, and engagement opportunities.
- Collaborate across the marketing team to integrate and repurpose thought-leadership and campaign content where appropriate.
- Curate and create content for a variety of platforms including blogs, websites, social media, video, podcasts, webinars, and more.
- Serve as SME for the brand voice and editorial style guidelines.
- Edit and proofread all copy.
- Support SEO objectives by using SEO keywords, tools, and best practices.
- Monitor content campaigns to measure program effectiveness via defined metrics. Refine and retest as appropriate. Develop recommendations based on results.
- Work closely with external agencies or freelancers on execution of content where needed.
- Ensure content budgets are used effectively and manage reporting of content for internal partners.
- Identify content trends, best practices and changing consumer preferences to ensure teams are up to date with industry dynamics and producing innovative content.
- Additional copywriting duties as assigned, such as executive presentations.
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