Description
Management Systems International (MSI), a Tetra Tech Company, is a Washington, D.C. metro area management consultancy with a 40-year history of delivering results for our clients. Our expertise is in the fields of monitoring and evaluation; democracy and governance; peace and stability; rule of law and accountability; education; gender and inclusion; strategic communications; and leadership and organizational development. MSI has implemented projects in 90 countries around the world such as Colombia, Indonesia, Jordan, Kenya, Mexico, Nigeria, Pakistan, Syria and Ukraine, and works domestically. We support clients ranging from the U.S. Government (e.g., the U.S. Agency for International Development, U.S. Department of Defense, U.S. Departments of State and Labor, and the Millennium Challenge Corporation) to large bilateral and multilateral donors (e.g., the World Bank and the United Nations Development Program). We also work with national and local governments, nongovernmental organizations (NGOs), think tanks, foundations and universities. For more information, please visit our website at www.msiworldwide.com.
Project Summary:
The USAID/Communications for Development Support (C4D) five-year project will support the implementation of Outreach and Communication Strategies, as well as regional communications for USAID/Kenya and East Africa and USAID/Somalia. The project will use strategic communications approaches to engage stakeholders within Kenya, East Africa, and Somalia on U.S. Government strategic objectives.
**Please note: Only Kenyan citizens are eligible for this position**
Position Summary:
The Social Media Officer will contribute to the full scope of strategic communication support tasks including the development and production social media management, strategy development, videography, and writing. The Officer will have an emphasis on digital and social media platforms. This position will report to the Social Media Lead and work full-time at MSI's office in Nairobi.
Responsibilities:
- Assist the Social Media Lead to develop, plan, and conduct social media campaigns on a quarterly basis.
- Draft original social media messaging and toolkits with proposed text, corresponding links, and appropriate images daily.
- Develop and maintain a list of e-newsletters, websites, blogs, and other reputable sources of content for use by colleagues.
- Work with the Social Media Lead in automation and optimization of social media performance measurement and optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, and emojis to drive visibility and engagement.
- Develop and deliver general and advanced social media training for implementing partners (IPs) and communications staff including advertising, content development, and analytics.
- Assist the Social Media Lead in setting up social media advertisements and buys within the budget and provide a return on investment for ad spend.
- Contribute to the professional presentation and execution of communications products and services and contribute to systems to track metrics/indicators.
- Produce compelling, relevant content that adheres to USAID branding and style guidelines.
- Interpret and tailor complex, technical content and make it understandable for different audiences.
- Assist the Social Media Lead in working with other Photographers and Videographers to capture human interest stories.
Qualifications:
- Bachelor's degree in a relevant field is required. Social media or digital marketing certifications are preferred.
- Minimum three years of relevant professional experience in journalism or public relations, included experience in digital technologies such as Hootsuite, Meta Ads, Twitter Ads, Brandwatch, or others is required.
- Experience working with non-governmental organizations, donors and/or agency, or mass media is preferred.
- Experience with and broad knowledge of digital websites, social networking, email, and blogging, photography, and videography to seamlessly apply to multiple scenarios is required.
- Experience working and traveling in Kenya and in-depth understanding of Kenyan culture, geography and development issues is preferred.
- Experience with non-governmental organizations, donors, and/or agency or mass media is preferred.
- Strong written and verbal fluency in English and Kiswahili is required.
MSI is an equal opportunity employer that values diversity and inclusion. We strive to develop and maintain a culture that honors the perspectives and identities of our employees, our communities and those impacted by our work.
We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
MSI is an Equal Opportunity Employer/Affirmative Action/Americans with Disabilities/Veterans Employer.
Reasonable Accommodations:
MSI is dedicated to hiring an inclusive workforce. If you would like to request reasonable accommodations during the application process, please visit Tetra Tech's Disability Assistance Page. Our recruitment team looks forward to engaging in an interactive process to provide reasonable accommodations for candidates.
Only candidates who have been selected for an interview will be contacted. No phone calls, please.
Additional Information- Organization: 216 MSI
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