Description
Summary of Job Description:
The Digital Marketing Associate Manager position supports the company's overall marketing goal of elevating Guest Love. This position modernizes our approach to digital and social marketing, implementing social strategies and creating content for various digital channels. This position also includes managing reporting and tracking our presence on social platforms, mining data for insights, and providing recommendations to management. The Digital Marketing Associate Manager uses digital and social media to educate guests about the company, showcase what makes the Panda brand unique, and reinforces our company's origin story.
You'll get a chance to:
- Lead and execute social content development and implementation processes.
- Develop and implement social strategies across always-on, national campaigns, speed of culture sprints, and heartbeat promotions.
- Create concept and design social-first content for Panda social channels across organic and paid media.
- Lead social production and post-production, shooting and editing content for Panda social channels.
- Fulfill copywriting needs for organic and paid content across social media platforms (e.g. Instagram, TikTok, Facebook) that align with the brand's tone of voice.
- Leverage knowledge to create timely and relevant content that resonates with the brand's strategic target audience.
- Partner with Agency of Record and cross-functional teams (e.g. Panda In-House Agency, PR & Communications) to develop social strategies and social content consistent with Panda Express' holistic brand strategy and company objectives.
- Lead and optimize social content publishing and social content calendar management to ensure a continuous cadence of posting that supports marketing efforts.
- Collaborate with Agency of Record's social community manager to identify and provide input on brand-building community management opportunities to fuel Panda fandom.
- Collaborate with Digital Marketing Manager and Agency of Record Social Strategist to monitor social media KPIs using social media tools.
- Report back insights to key internal stakeholders to improve future strategies and optimize campaigns.
- Analyze the social competitive landscape, benchmarking Panda Express against competitors in terms of key social metrics and social strategies.
- Keep pace with social trends to identify opportunities for engagement and growth.
- Assist in collaborations with influencers, guide the social amplification strategy, and provide input on influencer content to reach and engage with existing and new audiences.
- Provide input on social processes with Agency of Record and cross-functional marketing teams to drive social results and create agility within the Panda organization.
How we reward you:
- Hybrid Work schedule
- 401K with company match
- Yearly bonus opportunity*
- Full medical, dental, and vision insurance *
- On-site fitness center, biometric screen, and flu shot clinic
- Discounts at Panda restaurants, theme parks, and gym memberships
- Paid time off starting at 15 days with 7 federal holidays*
- Continuous education assistance and scholarships*
- Income protection including Disability, Life and AD&D insurance*
- Bereavement leave*
*Benefits available for eligible permanent full time associates
Your background and experience:
- Bachelor's degree in Business, Marketing, Communications, Advertising or related field required
- Minimum five years of social media campaign experience and agency management and collaboration
- Successful completion of initial and periodically required trainings.
- Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.
Pay Range: P3: $90,000 - $126,500 / Annual
* Within the range, individual pay is determined using various factors, including work location and experience.
Panda Strong since 1983:
Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,300 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it's impacting our team or the communities we work in, we're proud to be an organization that embraces family values.
You're wanted here:
We value diversity in all forms and know the strength it brings. Workplace equality allows for creative ideas to bloom, diverse points of view to be heard, and improves overall happiness. We like the sound of that.
Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodations. If there is a reason you believe you require an accommodation, please reach out to our accommodation team vie email at PandaLOA@PandaRG.com.
ADA Statement:
While performing duties, counter areas are often hot with steam from steam table and food vapors. Workspace is restricted and employees are generally expected to remain standing for long periods of time. Employees must prepare hot and cold foods, use Chinese cook knife and other kitchen equipment and work quickly without losing accuracy. Employees must be able to lift up to 50 lbs., stand up to four hours and reach across counter tops measured at 36 inches to serve customers. Kitchens are hot and noise levels are usually high; storage space is limited and shelving is high. Employees must be able to work in a fast-paced work environment, have effective verbal communication skills, ability to adapt to a dynamic environment with changing priorities, and the ability to manage conflicts/difficult situations.
Panda Strong since 1983:
Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,300 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it's impacting our team or the communities we work in, we're proud to be an organization that embraces family values.
You're wanted here:
We value diversity in all forms and know the strength it brings. Workplace equality allows for creative ideas to bloom, diverse points of view to be heard, and improves overall happiness. We like the sound of that.
Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodations. If there is a reason you believe you require an accommodation, please reach out to our accommodation team vie email at PandaLOA@PandaRG.com.
How we reward you: **
- Free meals at work
- Generous compensation package with bonus opportunities
- Discounts at theme parks, gym memberships, and much more
- Full medical, dental, and vision insurance**
- 401K with company match
- Paid time off and paid holidays**
- On-going career and leadership development, including comprehensive training
- Continuous education assistance and scholarships**
- Lucrative associate referral bonus
- Income protection including Disability, Life, and AD&D insurance**
- Pre-Tax Dependent Care Flexible Spending Account**
**Candidates must meet, and continue to meet if employed, eligibility requirements for each benefit to qualify.
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