Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Specialist, Marketing Who is Mastercard?Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
The Global B2B Marketing Operations team is looking for a Specialist of Marketing Operations to support and scale lead gen. campaigns through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.
The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.
Role
In this technical marketing role, you will:
• Manage creation of HTML email campaigns and templates, lead capture forms and landing pages in Salesforce Marketing Cloud (SFMC) and Adobe Experience Manager (AEM)
• Create target audience segmentation in SFMC to execute email campaigns
• Manage A/B testing of emails
• Create journeys to automate lead gen campaigns and manage lead routing
• Measure performance of campaigns to effectively communicate outcomes to stakeholders, and assist in the development of performance dashboards
• Collaborate with internal stakeholders to understand project requirements and deliver campaign assets
• Ensure all marketing communications comply with legal standards and privacy regulations
All About You
The ideal candidate for this position should have:
• MBA (preferably) in marketing, communication or a related field
• 4+ years of marketing technology experience
• Hands-on experience in SFMC and Salesforce Sales Cloud. A certification is SFMC and experience in AEM is a plus
• Hands-on experience in HTML and CSS to build email templates
• Knowledge of data privacy standards/guidelines i.e., GDPR, CAN-SPAM, CPPA etc.
• Strong analytical and problem-solving abilities
• Openness to work in the EMEA time shift i.e. 12:00pm to 9:00pm IST
Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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