Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Specialist, Consumer Marketing OverviewThe Integrated Marketing and Communication Ukraine team is looking for a Specialist, Consumer Marketing to drive our Consumer strategy, brand and ESG targets forward by consistent marketing support. The ideal candidate is passionate about the customer experience journey, highly motivated, structural, able for multitasking and working on high speeds, intellectually curious, analytical, and possesses an entrepreneurial mindset.
Role
In this customers-facing position you will:
Develop marketing strategies, activities, and events and execute (includes advertising, promotions, sponsorships, webinars, media) to drive transactions within both Offline and Digital commerce
Lead Marcom activities for specific Merchants/Product marketing including projects aimed at acquisition, activation and usage, retaining, loyalty, events, trainings, brand exposure projects, etc
Develop creative content for both Customer Marketing and Product Marketing, including thought leadership content and communication of subject matter expertise
Lead the ESG direction with all stakeholders, Mastercard led initiatives, Merchants/GOs/NGOs tracking the impact for both brand and business, bear responsibility for ESG plan tracker and track the ESG KPIs are met with X-teams
Work closely with agencies and act as a liaison between customers, internal audiences and agencies to deliver the utmost results within the shortest time and reasonable budget
Maintain budgetary responsibilities for specific marketing programs: planning, efficient usage, signing all needed agreements in an accurate and timely manner
Report regularly on campaign performance measurement and evaluation, recommending ways to leverage past success and apply to future programs
All About You
The ideal candidate for this position should:
• Extensive experience working on large projects that require a high degree of multitasking, collaboration with external & internal stakeholders and colleagues across marketing & business areas
• Acted in a program manager capacity for collecting, analyzing data and insights and reporting, including recommendations on optimization of channels/programs, etc
• Demonstrated ability to create & deliver extra value, draft presentations to customers, senior team members; negotiate potential cooperation models and articulate a clear point of view
• Monitored project budgets successfully and demonstrated understanding of cost drivers
• Continually look at the market and competition to see what is happening
• Always proactively look for potential solutions to solve issues and overcome challenges in a timely and efficient manner
Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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