
Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Specialist, Recruitment Marketing OverviewThe Talent Discovery team within Global Talent Acquisition supports Mastercard's employer branding and recruitment marketing efforts by attracting and engaging with relevant talent profiles with the aim to drive the growth of Mastercard's Talent Community as well as to generate quality applications at scale. This includes designing and executing global and regional recruitment marketing campaigns, managing the talent acquisition CRM platform, and tracking and reporting key talent attraction metrics.
Role
This key role has three primary focus areas:
1) Events – Planning and execution of virtual and in-person recruitment events, including promotion and communications, stakeholder management and engagement, and reporting
2) Social Media & Email Campaigns – Support the design and curation of content for recruitment marketing campaigns in line with Mastercard's branding guidelines
3) Talent Sourcing & Engagement – One-on-one and mass outreach to top tier prospective candidates for select high-priority campaigns and/or hard-to-fill roles
Responsibilities
Partner with global and regional recruiters, hiring managers, and executives to drive world class talent to apply to jobs at Mastercard. Specific functional responsibilities include:
• Creating talent forms and/or webpages on the Mastercard Careers site to engage prospective candidates and collect key employment details
• Partnering with Employer Branding to promote strategic initiatives, specifically around diversity, equity and inclusion hiring
• Developing social media creatives and content to drive job applications and hires
• Collecting and curating employee stories for global talent community newsletters
• Coordinating, promoting, and/or moderating virtual and in-person recruitment events
• Adhering to Mastercard's global branding guidelines, while innovating new ideas to engage talent
• Supporting business teams by executing outbound communications to prospects
• Managing recruitment data hygiene across technology platforms to enable analytics and reporting
• Optimize job descriptions and career site content for SEO to improve visibility and applicant conversion
All About You
• Strong willingness to learn and quick to adapt to new tech stacks and platforms
• Ability to support and collaborate across multiple teams and locations
• Excellent organizational skills to manage project tasks and stay on a timeline
• Creative thinker and writer, who is willing to test new ideas
• Experience in executing digital, social media and/or event marketing campaigns including SEO
• Working knowledge of marketing or recruitment tools (LinkedIn Recruiter, HTML, CSS, Adobe Illustrator, Adobe Photoshop, Hiretual) are a plus
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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