Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Senior Marketing Analyst - Sponsorship Who is Mastercard?Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
We are seeking a Senior Analyst, Sponsorship Analytics, to join our Global Business Service Center team. This role will partner with Regional Sponsorship & Marketing teams to analyze the business, marketing, and revenue impact of sponsorship assets. The ideal candidate is data-driven, comfortable with unstructured data, and skilled in analytics and dashboard creation. They should be self-motivated, curious, analytical, and proactive.
Role
• Track and analyze sponsorship performance, providing actionable insights based on data and metrics.
• Implement and improve data collection processes, ensuring seamless coordination with stakeholders.
• Monitor and report on all sponsorship events and deals, delivering key insights.
• Prepare and present reports to stakeholders, offering clear findings and strategic recommendations.
• Identify opportunities for process improvements and contribute to strategic adjustments.
• Stay informed on marketing trends and technologies to drive innovation in sponsorship campaigns.
• Support sponsorship fulfillment activities, including reporting, analytics, dashboarding, and process automation.
• Provide reporting and readouts for KPIs, focusing on performance, impact, and value-added initiatives.
• Collaborate with cross-functional teams to ensure smooth execution and delivery.
All About You
The ideal candidate for this position should have:
• Strong expertise in marketing analytics and attribution, visualization, and building dashboards.
• Familiarity with digital marketing and tracking tools, such as social media platforms, email marketing software, and web analytics (Adobe Analytics is a plus).
• Proven project management skills with the ability to manage multiple analytics projects and meet deadlines.
• Excellent communication, writing, and organizational skills, with proficiency in Microsoft Office. Proficiency in Power BI, Python, and R is a plus.
• Solid problem-solving skills to interpret data, identify trends, and deliver actionable insights.
• Strong collaboration skills to work effectively with cross-functional teams and external partners.
Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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