Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Director, Communications, Asia Pacific Who is Mastercard?Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Mastercard, Asia Pacific is a company in the midst of rapid transformation. Our growth is being fueled by the rising economies of Asia and our strategic vision to be the leading innovation technology company in the payments industry. We also have a new, dynamic story to be told across a broader-than-ever emerging and existing stakeholder set. Our greatest asset are our people who are making this transformation possible.
The Communications Director will be a key driving force in ensuring that our story remains relevant, contemporary and differentiated and that our stakeholders internally and externally are informed of and conversant with it. The position reports into the Senior Vice President, APAC Communications and is based in Singapore.
Role
The key functions of the role include but are not limited to the following responsibilities:
• Plan and develop a strategic communications framework at an AP level, for a variety of internal and external audiences, including employees, senior customers, shareholders, public audiences and consumers. Ensure that the framework is culturally relevant for as diverse a region as AP
• Develop a go-to-market communications plan for various business units so that members of senior management are speaking with one voice on key topics and being positioned as thought and industry leaders. The plan needs be an integrated 360 plan encompassing the full spectrum of traditional and digital channels, including influencer engagement
• Partner with colleagues in other regions and at the global level to develop company-wide communications that drive culture change; underscore corporate strategy and vision; highlight corporate and business unit results
• Coordinate corporate communications programs that convey the value that Mastercard delivers to various stakeholders
• Manage crises and issues both reactively and proactively depending on the nature and background of the situation, including working with the Public Policy team to address regulatory positioning in key Asian markets
• Oversee the management of creative agencies, writers, consultants and vendors. The role holder will work closely with the regional agency to manage the communication and approval process for press releases and other organizational announcements
• Execute a range of campaigns embedding marketing assets/content as differentiator at a regional level, usually leveraging our large sponsorship assets
• Engage the startup community through programs such as Start Path, Launch Pad and Hackathons as a way of establishing how Mastercard is not just a payments company, but a technology disruptor and driver
• Drive employee engagement to ensure employees should understand our future direction and their role in it. Ensure that senior management is well positioned within and across the employee base
• Support the HR team in actively positioning us as a Great Place to work both internally and externally
All About You
The Communications Director is someone who embodies the following characteristics:
• Minimum of 15 years of related experience
• A strategic thinker. Will work with senior management and HR to convert management imperatives into externa and internal narratives
• A creative executor and highly capable program manager. Be able, not only to strategize, but also to efficiently and effectively program manage across multiple, concurrent campaigns
• Strong communicator and writer. Be able to express complexity in an easy to understand, relatable and motivating manner. Turn our company story into an interesting narrative and our product profiles into easy to communicate messaging. You must have exceptional writing and editing skills with a commitment to the highest quality standards
• Highly energetic and partnership oriented. This role will have a lot of internal visibility particularly with, senior management, HR, marketing and internal product and account management teams. Being a strong collaborator and people person is a prerequisite
• Active integrator. With communications being the ‘synovial fluid' for the company, this is a role that requires candidates to be inherently capable of driving integration and alignment, oftentimes under high pressure circumstances. Candidates must be strong team players with a proven ability to build relationships across business units and functional areas
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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