Director, B2B Marketing for Core Payments Job Listing at Mastercard in Amsterdam (Job ID R-238574)

Description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, B2B Marketing for Core Payments Overview
The Europe B2B Marketing team is looking for a B2B Marketing Director for Core Payments area to drive our customer experience strategy forward by consistently innovating and problem-solving. The ideal candidate is passionate about the customer experience journey, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset.

Role
In this regional B2B Marketing position responsible for Europe, you will:
• Be the resident marketing expert for assigned products like consumer debit, credit and prepaid; digital payments, network and acceptance solutions; and cardholders services in Europe
• Work closely with the Core Payments Product team in Europe to develop launch strategies for new products, as well as narratives, sales materials and tools for all priority products, to be used by the Sales and Account teams
• Craft and recommend product value propositions that are consumer-led, crisp and competitively positioned
• Recommend and co-identify key product, segmentation, and positioning opportunities by leveraging data and insights
• Collaborate with Europe Communications team to develop or localize thought leadership materials and lead external B2B marketing activities, including but not limited to the presence at relevant events and in in the social media, with the objective to drive awareness and perception of Mastercard's Core Payments solutions.
• Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
• Supervise a team; ensure compliance to goal setting and performance appraisal processes; identify and coach top talent within own team

All About You
The ideal candidate for this position should:
• Lead with the “outside-in” perspective and understanding of what needs or pain points we are solving with the respective product or solution.
• Have experience in developing product and value proposition sales narrative for new and existing products.
• Be successful in identifying insights for a product marketing campaign or promotional initiative and leading a team to execute it.
• Have an ability to successfully integrate marketing assets with products.
• Be a strong, confident, and exacting writer and speaker, able to communicate effectively to a wide variety of stakeholders.
• Be skilled at explaining complex products and solutions succinctly and clearly.
• Always look for potential solutions to solve problems and drive efficiencies
• Have experience in supervising, coaching, and motivating marketing teams.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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