Director, Field Marketing Job Listing at Lazy Dog Restaurant in United States of America (Job ID 6955)

Description

Relevant

If you love to develop marketing plans that build sales and loyalty within local restaurant markets, then this is the job for you. You will be responsible for creating field marketing strategies, local sales-building initiatives, brand awareness campaigns and customer engagement programs.

What We Offer

• $140,000 - $170,000 / year salary
• Achievable Bonus
• Paid Vacations
• Medical, Vision, Dental, and Life
• Company-paid meal card
• 401K plan with company match
• Opportunities for career advancement
• Amazing company culture
• Hybrid workplace
• Open to remote

Responsibilities

• Develop and implement comprehensive field marketing plans and community growth initiatives and strategies.
• Collaborate with local restaurants and Community Ambassador's (CAs) to align marketing efforts with business objectives.
• Plan and execute regional events and promotional activities.
• Monitor, track, and report on the effectiveness of marketing campaigns and initiatives.
• Build and foster relationships with key stakeholders, partners and customers (GMs, Regionals, CAs, Community Leaders, and others).
• Provide training, coaching, and support to CAs to enhance their skills and performance.
• Partner with internal marketing teams (creative, strategy, digital) and local restaurant operators to align on project deliverables and timelines.
• Represent field marketing in national marketing initiatives and sponsorships.
• Leverage data, analysis, and consumer market level understanding to inform business strategy.
• Implement best practices in field marketing operations to enhance efficiency and effectiveness.
• Expand and refine the local restaurant marketing toolkit, focusing on initiatives that build sales by building relationships.
• Play a key role on the marketing leadership team to grow sales in existing markets and new restaurant openings.
• Share best practices through roundtables, workshops, and one-on-one coaching.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 10 years marketing experience in a related role. Previous restaurant experience is required.
• Cross-functional marketing background in areas such as local marketing, brand, retail, trade, and experiential marketing.
• Previous experience managing people in direct reporting and indirect reporting relationships.
• Must be willing and able to travel as needed, around 50% to 70% on average.
• Strong analytical and problem-solving skills.
• Ability to multitask, manage multiple projects, schedules, and meet deadlines.
• Excellent written and verbal communications.
• Trusting, passionate, humble, and gracious.
• Build lasting relationships with trust and respect.
• Create fun.

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