Marketing Manager in upstate New York Job Listing at Kelly Services in Rochester, NY (Job ID 9672943)

Description

What's next for you?

This great job.

Finding a job that fits your lifestyle isn't always easy. That's where Kelly® Professional & Industrial comes in.

Kelly is is seeking a seasoned Marketing Manager with very strong copywriting experience and excellent business-to-business (B2B - brokers, employers) writing skills for a leading healthcare client in Upstate NY. 

Location: Upstate NY (Remote, must be located in the Client's service area)
Employment Type: Contract to Hire
Pay Rate: $49-$50/Hour depending on experience
Salary upon Hire: $108,000 with benefits and paid time off starting to accrue Job Summary:  Looking for a seasoned marketing manager with excellent business-to-business writing skills.  This role supports corporate goals and objectives through the strategic planning, development, positioning, promotion of brand, product and service launches, go-to-market campaigns and acquisition, retention and loyalty initiatives for key target audiences.

Essential Responsibilities / Accountabilities:

• Write compelling copy illustrating our integrated pharmacy and care management programs as best-in-class.
• Connect brokers and employers to the value and benefits of our pharmacy line of business.
• Raise brand perception of our pharmacy programs through content development, including white papers, blogs, emails, op-eds, collateral development, website content, and campaign messaging.
• Manage partnerships with internal and external agencies for creative development, production, fulfillment, media buying, and planning.
• Oversee corporate brand standards, including product naming, messaging, and graphic identity client business.
• Prepare clear, concise Marketing Briefs to align internal stakeholders, marketing strategies, and campaign execution.
• Understand business segment and target audience needs, staying informed of category trends and competition to provide strategic insights.
• Lead and manage development of campaign plans, deliverables, timelines, and budgets.
• Communicate and present campaigns, progress, and results, obtaining feedback from stakeholders.
• Lead matrixed teams including marketing, sales, corporate communications, and operations leadership for role clarity and execution.
• Ensure timely creation and production of critical brand/product communications using message simplification principles.
• Serve as a brand steward, understanding and communicating brand guidelines and standards for an enhanced customer experience.
• Perform other functions as assigned by management.

Minimum Qualifications:

• Bachelor's degree in Communications, Marketing, English, or a related field.
• 5+ years of experience writing marketing copy in a corporate or agency setting.
• Portfolio showcasing creative ideas and successful content for various channels.
• Outstanding command of the English language, including grammar, spelling, and punctuation.
• Thorough knowledge of AP style.
• Experience developing high-value creative concepts for marketing campaigns.
• Highly skilled in adopting the voice of the brand.
• Comfortable working with a range of internal stakeholders across multiple departments.
• Self-starter with the ability to manage multiple, competing deadlines in a fast-paced, high-volume collaborative environment.
• Strong analytical and problem-solving skills.

What's Next: 

Once you apply, you'll proceed to the next steps if your skills and experience look like a good fit. But don't worry—even if this position doesn't work out, you're still in our network. That means all of our recruiters will have access to your profile, expanding your opportunities even more.
Helping you discover what's next in your career is what we're all about, so let's get to work.

If you have these qualifications, apply to be a Marketing Manager today!

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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