Description
*Must work 3 days onsite*
Duration: 6 months with possibility of conversion based on performance and business needs.
Pay: $60-65 per hour
Associate Director, Omnichannel Strategist
As part of the US BBU Omnichannel function within AstraZeneca's US BBU Innovation and Business Excellence (IBEX) function, the Associate Director, Omnichannel Strategist will be responsible for the strategic design of a seamless customer experience aligned to brand and enterprise objectives. This includes establishing relationships with the US Brand teams, their agency partners, their extended business teams, and channel partners to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers. Partnering with the US Brand Teams, the Omnichannel Strategist will design omnichannel marketing campaigns for Biopharmaceutical Business Unit (BBU) brands in their assigned therapeutic area. The Omnichannel Strategist will then partner with various internal departments and key stakeholders for the development and execution of customer experiences, both digital and physical, that support the Brand's strategic plan and objectives, and ensure compliance with all AstraZeneca privacy, consent, quality and security policies. The Omnichannel Strategist is accountable for delivering a sound strategic approach to the customer experience and working with the wider, cross functional team to ensure that the strategy is delivered for their assigned brands, driving brand team satisfaction and AZ business outcomes. The Omnichannel Strategist must have the ability to effectively engage, influence and challenge key stakeholders both internal and external in order to deliver data-driven experiences that effectively advance the business. They must also ensure satisfaction and ongoing continuous optimization of the agreed strategy. The Omnichannel Strategist requires strong business acumen, understanding of process solutions, comprehension of business strategy translation to customer experience strategy, digital and non-digital channel knowledge, customer centric marketing, digital marketing, measurement & analytics, and data-driven decision making.
Core Job Requirements:
Omnichannel Strategy:
• Strong understanding of brand strategy and business objectives
• Partners with brand, agencies, and other internal and external stakeholders to translate business strategy into integrated customer experiences
• Engage internal, cross functional teams for development and innovation to deliver omnichannel campaigns that drive business results for their assigned brands
• Understand and provide thought leadership across digital and non-digital channels, campaign planning, segmentation, and how to leverage a unified strategy to create personalized experiences
• Partner with cross-functional teams to design solutions for Patients and Healthcare Professionals, with focus on both personal and non-personal promotion
Stakeholder Management:
• Ability to lead and influence strategic recommendations, optimizations, and decisions
• Acts as the front-facing liaison for the Omnichannel Digital Delivery Team to and from the Brand Teams
• Partner with and educate brand teams about HCP and Consumer promotions SOPs, new campaign strategy set up, and capabilities for single, multi, and omnichannel campaigns that deliver on brand strategic objectives
Omnichannel Execution Enablement:
• Provide context and initial campaign information to Omnichannel Digital Delivery team, Specialists, and Technical Operators to execute campaign delivery
• Responsible for translating brand tactics into written business requirements within the brand's backlog
• Owner of the prioritization process for the Brand's backlog of business requirements and ensures alignment with all brand stakeholders
• Identify other cross-functional parties/partners as necessary to execute the campaign and measurement
• Demonstrate organizational awareness of supporting capabilities/partners. E.g. IT, call center, SMEs, compliance, Dialog Direct, ConnectiveRx, production, planning, Veeva, etc.
Campaign Performance Management:
• Monitor and evaluate current brand campaigns through metrics that matter and make recommendations to optimize performance where appropriate. E.g. increase reach, engagement performance, etc.
Digital Leadership:
• Socialize/capture wins & challenges with core team & broader AZ when appropriate
• Balance US BBU IBEX priorities/projects with brand priorities/projects
• Digital transformation projects as assigned, capacity permitting
• Contribute to and influence the evolution of the omnichannel marketing capability as a meaningful component for the delivery of business outcomes
Essential for the Role:
• Bachelor's Degree or equivalent experience
• Proven track record in delivering integrated marketing projects with measured outcomes
• Knowledge of digital channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
• Familiar with Platforms: Adobe Campaign, Adobe Analytics/Google Analytics, Tealium, Databases, Salesforce Marketing Cloud
• Strategic analysis/insight identification to drive optimization strategy
• Measurement & analytics
• Proven track record of leading teams without positional authority
• Energetic and self-motivated
Preferred for the Role:
• 5-7 years of experience in a relevant Marketing or Strategy role
• Advanced Degree in a relevant field
• Customer relationship management (CRM) experience
• Demonstrated leadership and coordination of teams to deliver single cohesive strategy
• Business requirement and backlog management experience
• Marketing/Brand Management experience
• Healthcare/Pharmaceutical Experience
• Media/Advertising Agency Experience
• Cross functional/matrix team experience
• Database marketing
• Familiar with Agile ways of working
• Familiar with JIRA
Skills and Competencies:
• Brand Strategic Planning
• Multi-Channel marketing, integrated marketing, omnichannel marketing
• Ability to build trusted relationships and influence with key stakeholders
• Commercial Acumen
• Communication and Presentation skills
• Business Analysis
• Resource and Performance Management
• Cross-Functional interactions
Internal and External Contacts/Customers:
• US Marketing Teams
• US IBEX Teams
• Global Commercial Operations (GCO), Production, and Reporting teams
• Insights & Analytics
• Global Commercial IT (GCIT)
• Commercial Digital Health (CDH)
• Planning, Content Strategy, PMO, Channel Excellence, and Scaling teams
• Other AZ Stakeholders
• External Agency, Media and other partners
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
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