Direct Marketing Specialist Job Listing at Kelly Services in Irving, TX (Job ID US3530826_BH9716903)

Description

As a Direct Marketing Specialist, where you will play a crucial role in planning, executing, and optimizing direct marketing campaigns aimed at maximizing donor engagement and contributions. This position is perfect for a results-driven individual with expertise in direct mail, email marketing, SMS campaigns, and personalized outreach strategies. You will have the opportunity to collaborate with various teams to create impactful donor experiences, manage end-to-end campaign workflows, and analyze performance metrics for continuous improvement.
Job Specifications:

• Job Type: Full-Time
• Company: Nonprofit Organization
• Pay Rate: Competitive salary based on experience
• Direct Hire Position

Roles and Responsibilities:

• Plan and Execute Direct Marketing Campaigns:
  • Develop and implement direct mail, email marketing, and SMS strategies.
  • Collaborate with the creative team to design impactful materials.
  • Coordinate with vendors for timely production and distribution.
  • Create and segment donor lists for targeted campaigns.
  • Ensure alignment with organizational goals and fundraising strategies.
• Analyze Campaign Performance:
  • Track, analyze, and report on direct marketing KPIs.
  • Conduct A/B testing on campaign elements.
  • Utilize data insights for campaign optimization.
  • Collaborate with the data team for accurate segmentation and reporting.
  • Address underperforming campaigns with actionable solutions.
• Donor Relationship Management:
  • Personalize outreach efforts to enhance donor experience.
  • Develop strategies to reactivate lapsed donors.
  • Maintain consistent donor communication records.
  • Gather donor feedback for future improvements.
  • Support CRM optimization efforts.
• Collaborate Across Teams:
  • Integrate direct marketing with digital efforts.
  • Manage relationships with vendors and consultants.
  • Contribute creative ideas for new campaigns.
  • Assist in developing training materials for internal teams.
• Innovate and Optimize Processes:
  • Stay informed on direct marketing and fundraising trends.
  • Propose and implement new tools and methodologies.
  • Streamline workflows for efficiency and cost reduction.
  • Explore innovative approaches for donor engagement.
  • Develop and test new direct marketing formats and techniques.

Qualifications & Skills:

• Education/Expertise:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of experience in direct marketing, preferably in fundraising or nonprofit campaigns.
  • Proficiency in CRM platforms (Salesforce preferred), email marketing tools, SMS platforms, and MS Office Suite.
• Technical Skills:
  • Proficiency in CRM systems and direct marketing tools.
  • Strong analytical skills for data interpretation and actionable insights.
  • Expertise in donor segmentation and personalization.
  • Skilled in direct mail production processes.
  • Knowledge of compliance and data privacy regulations.
• Leadership and Personal Skills:
  • Exceptional organizational and project management skills.
  • Strong written and verbal communication abilities.
  • Collaborative mindset with effective teamwork skills.
  • Creative thinker passionate about donor engagement.
  • Proactive, adaptable, and problem-solving attitude.

Opportunities:

• Growth Opportunities:
  • Potential for career advancement within the organization.
  • Opportunities to lead and innovate in direct marketing campaigns.
  • Contribution to meaningful nonprofit and fundraising initiatives.

Company Culture:

• Work Environment:
  • Collaborative and supportive team atmosphere.
  • Commitment to innovation and continuous improvement.
  • Emphasis on employee development and growth.
  • Values-driven approach focusing on donor engagement and impact.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

Why Kelly®

As a worker today, it's up to you to take charge of your career and look for opportunities to learn, grow, and achieve your potential. Helping you find what's next is what we're all about. We know what's going on in the evolving world of work—just ask the 440,000 people we employ each year. Connecting with us means getting the support, guidance, and opportunities needed to take your career where you may have never imagined.

About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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