12234 - Social Media and Content Manager - Virtual, USA Job Listing at Kelly Services in United States of America (Job ID 12234)

Description

Together we change lives.

Kelly is a team of experts driven by our belief that the impact of the right person in the right job is limitless.

No matter where you are in your career journey you can apply your knowledge and passion to move people, organizations, and communities forward.   You'll have opportunities to grow your expertise and capabilities, both professionally and personally.  As a team we celebrate inclusion, caring and collaboration.  As a company we value your contribution, we work with integrity, and we always put people first – so your impact really will change lives.

Our Content and Social Media Manager is accountable for:

• Developing and implementing innovative strategies to drive top-of-funnel leads via social media platforms, particularly LinkedIn, the website, and newsletters; utilizing HubSpot for automation and tracking 
• Creatively generating long and short form content, adapting them to be platform specific, ensuring maximum reach and engagement
• Owning the social media strategy, planning and executing campaigns that align with the company's brand voice and marketing objectives; while serving as the in-house expert on social strategy, providing guidance and best practices across the organization 
• Overseeing the daily management of social media channels, including content creation, scheduling, posting, and community engagement 
• Monitoring and analyzing the performance of social media campaigns, providing insights and recommendations to optimize future strategies 
• Tracking brand mentions, industry trends, and competitors, as well as monitoring social media for potential issues, ensuring appropriate and timely responses to protect and enhance the brand's reputation 
• Collaborating with cross-functional teams, including social and content managers, designers, and external agencies, to ensure cohesive and effective content distribution 
• Keeping abreast of emerging trends in social media, content marketing, and lead generation, integrating new ideas into the strategy

Essential Skills, Knowledge, and Experiences:

• Strong understanding of lead generation strategies and digital marketing principles 
• Expertise in HubSpot for content management, email marketing, and marketing automation 
• Proficiency in social management tools and analytics platforms, such as Meltwater 
• Excellent written and verbal communication skills
• Creative thinker with the ability to generate engaging content and campaigns
• Strong organizational skills with the ability to manage multiple projects simultaneously

Seeking 2+ years of work experience in content marketing and social media management, preferably in a B2B or B2C environment. (Candidates should be capable of showcasing completed project work and effectively explaining the process and steps involved in its completion.)

Total compensation package and benefits applicable to the position – understanding that each person has unique professional and personal needs focused on your total well-being. Explore our range of benefits for full-time employees at: https://rs.benefitsatkelly.com/  

Kelly is an equal opportunity employer committed to employing a diverse, equitable and inclusive workforce, including, but not limited to, race, gender, individuals with disabilities, protected veterans, sexual orientation, and gender identity. Equal Employment Opportunity is The Law.