Global Marketing Director – Portfolio Solutions and EMEA Growth Marketing Job Listing at Intralinks in London (Job ID R26801)

Description

SS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare organizations, from the world's largest institutions to local firms, manage and account for their investments using SS&C's products and services.

Job Description

SS&C Intralinks

A growth-oriented business unit of SS&C, Intralinks is a technology leader in M&A, Alternative Investments and Banking & Securities markets. Our solutions facilitate 1/3 of the world's global M&A deal flow and 50% of the private equity raised globally.

Intralinks Video

SS&C Intralinks is seeking a highly motivated leader responsible for shaping and executing the global marketing strategy for our Portfolio Solutions as well as EMEA Growth Marketing

This role requires a strategic thinker and experienced marketer who can develop and implement effective marketing programs to drive customer acquisition, revenue growth, and market share expansion within the B2B space. The Director will lead a team of regional growth marketers, collaborate cross-functionally, and leverage data-driven insights to achieve ambitious growth targets.

The ideal candidate will oversee the strategy, planning, activation, and coordination of demand marketing campaigns that highlight Portfolio Solutions globally and EMEA regional programs of all Intralinks offerings.  This role involves close collaboration with our Product Marketing team and ensuring we have a GTM presence through a full funnel channel strategy.

Responsibilities:

Growth Marketing Strategy and Forecasting:

• Develop a GTM strategy that supports revenue and pipeline growth targets at a regional and global level
• Forecast impact of marketing campaigns on revenue and pipeline targets
• Collaborate with senior leadership and sales leadership to ensure alignment

Campaign Strategy and Planning:

• Develop campaign strategy focused on Ideal Customer Profile (ICP), Persona, and Total Addressable Market (TAL) and customer journey.
• Develop a campaign go-to-market (GTM) plan based on strategy.
• Develop and drive integrated GTM campaigns to drive customer acquisition, engagement, and retention.
• Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and KPIs.
• Drive the campaign plan, ensuring everyone meets SLAs and adjusting as necessary.

Content Development and Management:

• Manage the development of campaign messaging, content, and creative assets.
• Collaborate with the content marketing team to create compelling content, including whitepapers, case studies, videos, podcasts, social content etc.
• Partner with web, design, and automation team to get campaign pages and creative assets live.
• Drive the creation and optimisation of landing pages, email campaigns, and other campaign assets.

Campaign Execution and Optimisation:

• Ensure the execution of marketing campaigns across multiple channels, including email, social media, digital advertising, and events is aligned with strategy.
• Responsible for campaign performance and optimisation to improve ROI and KPIs.
• Compile monthly reports on campaign performance, continuously assessing and reporting on the results of campaigns and implementing improvements as necessary.

Cross-Functional Collaboration:

• Partner with product marketing, digital, marketing operations, and web teams to design, test, and evolve lead nurturing tactics and build a cohesive demand generation strategy.
• Collaborate with the sales, product and customer success teams to ensure campaign strategy aligns with their needs.
• Organise stakeholder meetings, set agendas, and keep stakeholders informed.
• Lead the execution of marketing programs from start to finish, uniting a cross-functional sales and marketing team, leveraging internal support via the enablement team, and driving collaboration.
• Work closely with digital media team to ensure campaigns are activated effectively and that agencies are working off the same strategy.

Reporting and Analysis:

• Analyse insights for campaigns.
• Create monthly reporting decks shared with marketing and business stakeholders.
• Conduct monthly reporting calls to business stakeholders by campaign.

Requirements:

• Extensive experience in B2B marketing, with a focus on SaaS products.
• Proven track record of developing and executing successful marketing campaigns.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills and expertise in data-driven decision-making.
• Demonstrated experience in managing marketing budgets and achieving ROI targets.
• Exceptional leadership and team management skills.
• Proficiency in marketing technology tools and platforms.
• Excellent communication, presentation, and interpersonal skills.
• Ability to excel in a fast-paced, dynamic environment and adapt to changing priorities.
• Creative thinker with a passion for marketing and technology.
• Working understanding of account-based experiences.

Tools we use:

• Marketo
• Bizible/Marketo Measure
• Salesforce
• Adobe Analytics
• Tableau
• Workfront
• Gainsight
• Walnut
• SalesLoft

Get To Know The Team: 

• SS&C Intralinks is the leading worldwide Fintech SaaS solution for the global banking, deal-making and capital markets communities.  Our industry leading technology enables the secure flow of information, empowering the largest banks and companies around the world to execute deals more productively, safely, and with complete confidence.
• Our team emphasises a culture in which individuals feel connected, accomplished, and equipped to do what they do best while having fun doing it.  We are comprised of highly talented and motivated individuals with diverse skillsets.  We promote a collaborative work environment and encourage out-of-the-box thinking to fuel new and innovative solutions.  To guarantee individual and organisational success, Intralinks invests in the latest technologies to increase operational efficiencies and offers professional development opportunities for those looking to advance their careers.  

Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. SS&C offers excellent benefits including health, dental, 401k plan, tuition and professional development reimbursement plan. SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.