Senior Manager, Copywriting & Marketing Communications Job Listing at Harbor Freight Tools in Calabasas, CA (Job ID 1300018)

Description

The Senior Manager, Marketing Communications and Copywriting is responsible for helping to build and sustain Harbor Freight's brand and reputation, as well as our tool brands in the marketplace. Working collaboratively with senior leadership, this Senior Manager will implement marketing communication strategies and messages that reflect the company's core principles. Further, this Senior Manager will coordinate our product-focused public relations strategy and the tactical execution of activities that support the needs of the company. Accordingly, this role is not focused on generating press for the company and its leaders, but rather is focused on supporting product launches, communications concerning the value that we deliver to our customers and extending our brand-building efforts.

The Senior Manager, Marketing Communications and Copywriting will contribute to defining the voice of Harbor Freight, set copywriting and proofing standards, and create style guides that will help ensure consistency in execution. In addition to managing the Copywriting and Public Relations staff within Marketing, this Senior Manager will also provide indirect guidance to other teams with content development responsibilities, including but not limited to Digital Marketing, Brand Marketing, Product Marketing, Social Media, E-Commerce, Merchandising, and Corporate Communications.

Duties and Responsibilities

• Address the Marketing department's content and copy needs as required to support digital marketing, video creation, influencer management, web content, store signage, and other marketing activities.     
• Build and maintain positive professional relationships with various members of the media.     
• Create and manage copywriting standards and a communications style guide that drive consistency in how Harbor Freight communicates across all channels.            
• Coordinate and fulfill media requests for product, and proactively identify media outlets to facilitate product reviews.     
• Define the content strategy for the Corporate Newsroom and set the standard for and review press releases as needed.      
• Assist Marketing leadership in developing presentations, speeches, and other corporate messages; write communications coming from Harbor Freight's executive leaders as requested.         
• Stay current on the competitive landscape and their communication strategies to ensure Harbor Freight's message and approach remain fresh and relevant.            
• Monitor and maintain a database of earned media coverage and use data where appropriate to measure the effectiveness of our approach.      
• Develop communication strategies that support corporate communication and help drive associate engagement, passion and retention.       
• Serve as coach and mentor to other content development resources across Harbor Freight to help develop their abilities.     

• Staff supervision and development:  Yes
• Decision making:  Creates policy, implements policy, and resolves problems
• Travel:  Up to 10%
• Flex Designation:  Remote from anywhere within the continental U.S.

• Bachelor's Degree required, preferably in Communications, English, Journalism or a similar field.

• Minimum 8 years in a communications role, preferably in public relations, media, or brand messaging
• Minimum 4 years of management experience

• Ability to develop and execute communication strategies with impact at all levels of organization and across all customer segments
• Excellent written and verbal communication skills
• Superior creativity and creative skills
• Anticipates, manages, and adapts to change
• Proactive, organized, and detail-oriented
• Operates collaboratively as part of a team
• Ability to work in a high-pressure, fast-paced environment
• Relies on extensive experience and judgment to plan and accomplish goals
• Experience in acting as a company spokesperson and respond to members of the media desired.

• Stand, walk, sit for extended periods of time.
• Speak and listen to others in person and over the phone and video conferencing.
• Use keyboard and read from computer screen and reports.
• The ability to lift up to 15 lbs.

• Must be able to perform this job safely in accordance with standard operating procedures and good manufacturing practices, without endangering the health or safety of self or others.