Growth Marketing Manager Job Listing at Fusion in United States of America (Job ID 6719438)

Description

Growth Marketing Manager (HR Title: Marketing Manager)

REPORTING STRUCTURE

This position reports to the Senior Vice President, Marketing.

ROLE TYPE - Remote.(Individual must live in or be willing to relocate to a state Fusion operates. Please see the campus list on our website.)

DESCRIPTION

The Growth Marketing Manager is a data-driven strategist responsible for optimizing Fusion Education Group's digital marketing efforts to drive inquiries and enrollments. This role is heavily analytical, focusing on performance measurement, conversion optimization, and continuous improvement of marketing campaigns.

While day-to-day platform execution is managed by a digital agency, this role will own strategy, analysis, and performance oversight—ensuring marketing investments yield measurable results. The ideal candidate has hands-on experience in paid search and social platforms and understands the levers that drive growth. They will analyze campaign data, provide insights, and work closely with the agency to refine targeting and media allocation.

RESPONSIBILITIES

• Lead data-driven digital marketing strategies to drive inquiries and enrollments, working closely with an external agency to optimize performance.
• Analyze marketing data across Google Ads, Meta (Facebook/Instagram), and other platforms, identifying trends and opportunities to improve lead quality, conversion rates, and ROI.
• Own marketing analytics and reporting, tracking KPIs and delivering actionable insights to leadership.
• Continuously audit our ad platforms, providing questions and strategy suggestions to our digital agency
• Build forecasting models to predict lead volume, cost per acquisition (CPA), and return on ad spend (ROAS) across channels.
• Partner with data analyst to enhance marketing data pipelines, ensure data cleanliness, and improve reporting accuracy.
• Partner with data analyst to design and execute incrementality testing, lift studies, and other experiments to measure the true impact of marketing efforts.

POSITION REQUIREMENTS:

• 5+ years of experience in growth marketing, digital marketing, or performance marketing.
• Hands-on experience managing and optimizing paid search and social campaigns (Google Ads, Meta, etc.).
• Strong analytical skills with experience in marketing analytics platforms (Google Analytics, Looker Studio, Microsoft BI, etc.).
• Proven ability to interpret data, generate insights, and make strategic recommendations.
• Experience managing external agencies and ensuring alignment with business goals.
• Strong understanding of conversion rate optimization (CRO), audience segmentation, and digital attribution models.
• Ability to manage budgets, forecast performance, and track spend efficiency.
• Excellent project management and communication skills, with the ability to translate data into actionable insights.
• Bachelor's degree required. Preferably in marketing, business, or a related field.

SALARY RANGE: $90,000 - $100,000 USD / Annually

BENEFITS:
Note that pay may vary based on location, skills, and experience.

We offer a comprehensive benefits package for full time employees which generally includes:

• Medical, dental, and vision plans
• An opportunity to contribute to a Health Savings Account (HSA)
• Tax-advantaged commuter benefits
• Employee assistance program
• Sick time, paid holidays and vacation in accordance with company policy and state law
• Accident and life insurance as well as short- and long-term disability
• 401(k) plan with company match, based on eligibility

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. If a bonus applies, more information will be given at offer.

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.

Qualified applicants who have access to or contact with students or the public, who are responsible for the safeguarding of others' well-being, and who work with little supervision in close proximity to others will be required to complete a criminal history check once a contingent offer of employment is made. Applicants with arrest or conviction records will be considered for employment in accordance with local law. The nature and gravity of an offense, the length of time since the conviction, and the nature of the job in question are all considered, and criminal convictions do not automatically disqualify employment. Any discussion of criminal history will occur only after the background check is completed and a copy is provided to the applicant.

Please see above requirements