Senior Marketing Advisor Job Listing at City of Edmonton in Edmonton, AB (Job ID 51490)

Description

Come and be a part of a once-in-a-lifetime City of Edmonton project and help us promote and market our many economic development and investment opportunities to the world!

Are you passionate about delivering innovative and memorable marketing strategies and content that ignites action? Are you an experienced marketing strategist who is committed to achieving measurable results? Are you an excellent writer who is able to create innovative content to support a variety of communication channels? Are you a passionate leader committed to encouraging coworkers and teammates towards success?

We are looking for a multi-talented marketing and communications professional with an in-depth knowledge about economic and industrial development and is ready to be part of a team that will help promote the financial opportunities and benefits of investing in Edmonton.

What will you do?

• Oversee the development, implementation, tracking and evaluation of comprehensive economic and industrial development marketing and communications strategies
• Develop communications and marketing tools and tactics that meet business goals and objectives while promoting and enhancing the City and Department's image, brand and reputation
• Provide strategic advice and guidance to program leads on marketing, communications and brand strategy and plans, messaging, tactics and challenges
• Manage project timelines and budget
• Measure project success based on identified benchmarks and metrics
• Support and seek out opportunities to advance the reputation of the project and the City locally, nationally and internationally
• Identify emerging trends and issues and proactively recommend marketing strategies that reflect the needs of target markets and meet business objectives
• Research and prepare a variety of reports related to the evaluation of marketing strategies, tools and tactics
• Supervise and lead high-performing communications and marketing professionals to produce excellent work for business partners and the people of Edmonton