Lead Mktg Channel Mgmt Job Listing at City National Bank in Los Angeles, CA (Job ID 10110)

Description

LEAD MKTG CHANNEL MGMT WHAT IS THE OPPORTUNITY? The Lead Marketing Channel Mgmt supervises multiple channel owners and teams that collectively support marketing initiatives that achieve our business objectives. The senior role collaborates with MPAD leadership and bank executives to set strategy for their area and coordinates with internal and external teams and vendors to enable, utilize and expand our revenue, drive operational efficiency and deepen client relationships. What you will do

• Supervise multiple channel owners and teams that work to achieve Marketing and MPAD goals, including recruiting, hiring and managing colleagues. Inform and execute quarterly planning process. Manage channel pipelines and road map.
• Evangelize, train, and embed the understanding of your teams' function and goals to the larger Marketing team and MPAD to increase collaboration, cross-training and channel performance.
• Ensure that the team is knowledgeable of compliance requirements and vet all projects across the teams to ensure they meet the requirements.
• Review data analysis, insights and storytelling to ensure that findings are presented to stakeholders and executives in timely, logical and understandable formats.
• Foster and maintain a culture of continuous learning, best practices and industry awareness and expertise.
• Oversee collaborations between your teams and other marketing and LOB partners to ensure that marketing strategy, KPIs, campaign execution tactics and measurements are uniform, effective and applied efficiently.
• Assist with and/or manage vendor selection, onboarding, reviews, collaborations and renewals/offboarding through VMO.
• Develop a talent pipeline and relationships with peers to increase knowledge, networking and recruiting efforts for your teams.
• Look for thought leadership opportunities such as industry panels, appearances at conferences, keynotes, to raise CNB's brand and profile.
• Seek out awards and recognition for your teams, MPAD and CNB.

Must-Have*

• Bachelor's Degree or equivalent
• Minimum 10 years of experience within the channel
• Minimum 5 years of experience with web and/or data analytics
• Minimum 5 years of experience in Digital Marketing
• Minimum 3 years of experience managing employees and teams

Skills and Knowledge

• Experience with the Adobe Experience Platform (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO)
• Experience with Salesforce (Sales, Marketing & Service Clouds)."

Compensation Starting base salary: $101,231 - $172,355 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Benefits and Perks At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks. ABOUT CITY NATIONAL
City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024. Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C. and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets. City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves.

*City National Bank does business in Miami and the state of Florida as CN Bank.

For more information about City National, visit cnb.com. EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION
City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct. READ MORE

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process. Please contact us via email or leave a message at (213) 673-9139. These contact methods are dedicated to applicants whose disability prevents them from successfully applying online. Only messages left for this purpose will be returned. Responses may take up to two business days.

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