Events Marketing Specialist IV Job Listing at City National Bank in Los Angeles, CA (Job ID 10335)

Description

EVENTS MARKETING SPECIALIST IV WHAT IS THE OPPORTUNITY? The role of the event marketing specialist is to create brand awareness and business development opportunities through experiences that position the bank to become the most recommended financial provider. This position will be responsible for developing and executing strategic event marketing plans for their assigned regions and/or lines of business to promote the brand, visibility and market share of the Bank. Event marketing plans embody a multi-channel marketing approach and development for all events to include content, creative concepts, collateral and campaigns. Responsibilities include collaborating with the lines of business to establish their goals and then bring the event strategy to fruition with marketing channels to design, manage and execute corporate events that have high level impact and Bank exposure. This role is expected to establish project scope and plan, be responsive and provide quality support to their assigned lines of business, maintain effective vendor relationships to ensure quality services, and review and track measured success factors associated with the event strategy. What you will do

• Team work and leadership by building relationships with key colleagues in the assigned region/line of business to ensure event marketing activity is targeted to audience and goals and conveys the key message in the tone and manner consistent with the desires of the business owner of the activity.
• Annual ideation and planning to develop event marketing strategy for fiscal year that meet the stated objectives of assigned LOB/region to ensure development of a fully integrated and targeted plan.
• With strong project management skills, manage multi-channel collaboration to execute internal and external events throughout the Bank. Including but not limited to development of event concepts and themes and designing and implementing events to meet stated objectives. This includes the coordination of all communications to internal and external partners, vendor contracts, staffing of events and post event communication and event tracking.
• Results-focused tracking and monitoring of success factors associated with the event such as MROI, projection of new opportunities, measurement of brand building, and level of support to expansion plans.
• Monitors Fiscal business development budgets assigned to event marketing.
• Maintains a proactive commitment to established bank programs such as VIP lunches with the Chairman and CFO and Advisory boards.
• Complies fully with all Bank Operational and Credit policies and procedures as well as all regulatory requirements (e.g. Bank Secrecy Act, Know Your Client, Community Reinvestment Act, Fair Lending Practices, Code of Conduct, etc.).
• Completes all special projects as requested

Must-Have*

• H.S. Diploma
• Minimum 10 years of marketing, events or communications experience required
• Minimum of 1 year Microsoft Office experience required

Skills and Knowledge

• You have significant corporate meeting management experience, preferably in the finance and or hospitality industry.
• As an event strategist, you excel in managing meetings and events from concept to execution, covering all aspects of production, including schedule, format, venue/platform selection, meeting technology, attendee management, food and beverage, transportation, accommodations, staffing, and budget management.
• You are a self-starter who applies a high degree of ownership, focus and attention managing multiple priorities and competing deadlines.
• You possess exceptional communication skills, with a demonstrated ability to persuade with excellent verbal, written and interpersonal skills to influence and establish effective working relationships with a diverse range of internal and external stakeholders.
• You are an experienced presenter and can tailor content and style to meet the needs of diverse stakeholders.
• You are proficient with building relationships and working collaboratively, approaching all you do with integrity, care, respect and thoughtful consideration for others.
• You are skilled at managing budgets by negotiating contracts, reviewing invoices, verifying services or goods provided for payment, and processing reconciliations and reimbursements.
• You are flexible in a fast-paced setting with competing and ever-changing tasks and are calm under pressure.
• You are quick to learn and adopt new technologies (CVENT, Teams, WebEx, Zoom, etc.)
• You are a progressive thinker with a passion for streamlining processes and executing project plans both individually and collaboratively.
• You bring a wealth of experience in managing the fluctuations in the event cycle throughout the year, influenced by various external factors.

Compensation Starting base salary: $87,027 - $138,965 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Benefits and Perks At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks. ABOUT CITY NATIONAL
City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024. Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C. and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets. City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves.

*City National Bank does business in Miami and the state of Florida as CN Bank.

For more information about City National, visit cnb.com. EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION
City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct. READ MORE

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process. Please contact us via email or leave a message at (213) 673-9139. These contact methods are dedicated to applicants whose disability prevents them from successfully applying online. Only messages left for this purpose will be returned. Responses may take up to two business days.

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