75% of candidates aren't on job boards. That's why your hiring is slow.

An effective social media job post—complete with an engaging caption and eye-catching image—takes about 25 minutes to create: 10 minutes to select a job and write, 10 minutes to design or grab an image from marketing, and 5 minutes to link, format, and publish.

Recruiters should aim to post about open roles at least three times per week, so it adds up. Let’s break it down:

By the way, those time savings apply to anybody who is posting job and/or employer brand content to social media, not just your recruiters! Imagine what you could do with all that time back?

One of the biggest challenges HireSocial solves is creating branded social media content for talent acquisition teams who don’t have support from marketing.

Images: Your logo and brand colors are autodetected for you and are applied to all autogenerated images. Plus, if you do have images from your marketing team, you can upload those to be used in your posts, too!

Captions: Your ATS and career site sync to create AI-crafted captions using the language from your already approved job descriptions and career pages.

Profiles: You can post to your corporate social media profiles directly from HireSocial without having to learn what tools marketing uses—just set the frequency they approve! We also recommend creating career-specific profiles so you can post as much as you’d like, especially if your brand channels aren’t available to you. Plus, you can post directly to recruiter and employee personal profiles from HireSocial, too!

Job boards reach active candidates by leading with job titles and your brand. HireSocial extends your reach to passive candidates where they already spend time—on Facebook, LinkedIn, X (Twitter), and Instagram—through company, recruiter, and employee profiles. Our posts go beyond job titles, showcasing your employer brand and culture to build organic awareness, engage higher-quality, culture-fit candidates, and drive more applicant traffic.

Paid ads give your jobs a short-term boost, reaching both existing and new jobseekers to quickly fill open roles—but costs can add up fast. HireSocial powers your long-term candidate sourcing strategy by organically building an engaged talent pool on social media, creating a pipeline of culture-fit talent. Together, they work hand-in-hand, with many HireSocial clients posting organically first to identify top performers, then putting paid spend behind those posts to maximize their ad budgets.

Other social media management suites are designed for marketing teams; HireSocial is built specifically for employers. We are the only social media tool that syncs with your ATS and career site to create and publish social recruiting content targeted at jobseekers—not consumers. Because we are built for employers, HireSocial is easy to navigate, so you can maximize your social recruiting strategy without needing to be a social media expert.

The social media feature on your ATS may be “free,” but it isn’t scalable—you can only publish one job post at a time. HireSocial lets you publish across unlimited social media profiles, including those of your recruiters and employees. Plus, it automatically generates your job and employer brand social media posts by syncing with your ATS and career site, saving you time while expanding your reach.

Absolutely! With HireSocial by CareerArc, you are totally in control of your publishing frequency and priority jobs.

Frequency: Your HireSocial admin(s) control the frequency of publishing to your company and career profiles, while your recruiters and employees select the frequency they would like to publish to their profiles.

Priority jobs: Marking priority jobs in HireSocial is as easy as one click! Not only will these jobs get prioritized in your publishing queue, but they will also get custom AI post suggestions to ensure they get seen in the feeds.