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Hootsuite
Hootsuite helps social media managers create, schedule, and track brand content across social channels, making it best suited for teams focused on driving revenue and engaging customers. Employee advocacy is an optional add-on and requires users to actively participate and manually select content to share.
Sprinklr Social
Sprinklr emphasizes customer engagement while safeguarding brand reputation and managing crises, making it best suited for teams that require fine-grained control over their consumer brand image to protect and drive revenue. Employee advocacy is an optional add-on, with advocates manually selecting content to share.
Sprout Social
Sprout Social prioritizes consumer interactions on brand channels, best suited for social media teams who need to own customer touchpoints across dozens of brand profiles and drive engagement that supports revenue. Employee advocacy is an optional add-on, with advocates manually selecting content to share.
EveryoneSocial
EveryoneSocial centers on marketing-crafted, corporate-focused content shared by executives and staff. Each user individually selects the posts they want to publish, making it best suited for teams who prefer to stay hands-on in managing their messaging and brand voice to drive revenue.
GaggleAmp
GaggleAmp puts employees at the center of influencer marketing, requiring users to handpick and schedule each post they want to share. This approach is best suited for teams with the bandwidth to actively manage their participation, drive consumer brand amplification, and influence revenue.
