How Inergroup rebuilt its recruiting pipeline after losing 70% of applicant traffic.

Challenge

Inergroup turned to HireSocial after a sudden disruption in applicant flow. When Indeed removed a major source of organic traffic that had powered talent acquisition for years, the company lost nearly 70% of its applicant traffic overnight.

The loss created immediate pressure to rebuild visibility while reducing reliance on a single recruiting channel. Inergroup knew social media could help expand its reach, but the team didn’t have the bandwidth to manage a consistent presence manually across recruiters, locations, and markets.

Without dedicated marketing support, Inergroup needed a scalable way to automate recruiting distribution, maintain brand consistency, and reach candidates without adding more work to its lean team’s plate.

Solution

To rebuild its recruiting pipeline, Inergroup implemented HireSocial by CareerArc to automate social recruiting across company pages, recruiters, and employees. By automatically distributing jobs and employer brand content across markets and social channels, HireSocial helped Inergroup stay consistently visible to candidates while scaling its recruiting efforts—without adding headcount.

With HireSocial, Inergroup was able to:

• Diversify their talent acquisition strategy beyond a single recruiting channel
• Increase employer brand visibility among new audiences
• Scale social recruiting without adding recruiters or increasing recruiting costs

Multi-location job distribution on social media

Inergroup leverages 18 localized company Facebook profiles to support location-based hiring needs across its markets. This allowed the team to distribute jobs automatically to local candidate audiences while maintaining consistent messaging and brand standards. Recruiters further extend their reach by sharing high-priority openings in relevant local Facebook Groups where target candidates are active.

By automating job distribution through HireSocial, Inergroup scaled localized recruiting efforts while keeping manual work to a minimum for their lean recruitment team.

Recruiter activation on social media

Inergroup empowers a team of 8 recruiters to actively participate in social recruiting through controlled, automated content sharing.

This strategy enables recruiters to:

• Expand job visibility through their personal networks
• Increase reach into local candidate communities
• Participate in social recruiting without creating compliance or quality control risks

HireSocial enabled recruiters to participate in social recruiting while maintaining consistent branding and approved messaging.

Employee advocacy for recruitment on social media

Inergroup also activated 13 employee advocates to help expand candidate visibility across social channels.

Employee advocates helped Inergroup:

• Extend reach beyond company and recruiter pages
• Increase authenticity and trust with candidates
• Generate additional engagement through employee networks
• Strengthen candidate visibility in local markets

By activating employee advocates, Inergroup expanded candidate reach and visibility through trusted employee networks—without creating extra work.