Marketing Manager Job Listing at UT Dallas in Richardson, TX (Job ID 28120)

Description

This position will report to the Director of Development and will work in close collaboration with the Crow Museum staff and the Office of Communications at UT Dallas. The Marketing Manager will take a lead role in developing strategic integrated marketing programs that leverage traditional and digital media to support exhibitions, programs, and initiatives at the Crow Museum of Asian Art.

The Marketing Manager is responsible for all aspects of marketing project management, setting project management schedules, including media planning and placement, design and production of materials, and ensuring that campaigns remain on track to meet strategic objectives. Inter- and cross-departmental collaboration, and external relationship management with media partners, vendors, agencies, and designers is integral to the Marketing Manager's role.

Minimum Education and Experience

Bachelor's degree with coursework in communication arts; two years or more experience in promotion work, marketing or public relations; or equivalent combination of education and experience.

Preferred Education and Experience

Preferred Education and Experience

• 3 to 5 years progressively responsible marketing or advertising experience
• Demonstrated experience developing and managing integrated multi-channel marketing plans
• Strong verbal and written communications and project management skills
• Knowledge of digital marketing including social media
• Strong Microsoft 365 skills
• Adobe CS5, HTML, and email marketing a plus, but not mandatory.

Essential Duties and Responsibilities

• With the Development Director, manage marketing projects for museum exhibitions, programs, and special projects
• Develop strategic multi-channel marketing plan and budget.
• Develop innovative and creative initiatives with internal departments to increase programmatic reach and expand the museum's audience.
• Coordinate media plan and placement.
• Draft copy and circulate for approval.
• Select images and clearing rights as required.
• With the Development Director and PR contractor, help to oversee internal projects, external designers, and agencies producing print ads and radio spots, video production, direct mail, e-mail promotions, banner ads, social media content, and other material.
• With the Development Director, execute direct mail campaigns including quarterly calendars, postcards, members publications, and other mailers.
• Monitor campaign effectiveness (especially for online and social media campaigns), producing timely reports, and developing contingency strategies if required.
• Liaise with Curatorial, Development, Membership, Education, and Events staff to provide marketing expertise as required.
• Write and post social media content and manage growth
• Support special projects as needed
• Participate in interdepartmental meetings and project teams as required.

Additional Information

About The Crow Museum of Asian Art of the University of Texas at Dallas
The Crow Museum of Asian Art of the University of Texas at Dallas inspires and promotes learning and dialogue about the arts and cultures of Asia through our exhibitions, the research and preservation of our collections, artistic and educational programming, and visitor experience and engagement. We accomplish this in accordance with the highest professional standards, through collaboration with our public and partners in our communities, nationally, and internationally. By cultivating compassion through our work, we build greater awareness and a shared sense of what it means to be human.

In 2019, the Crow family made an unprecedented gift by donating the entire collection to The University of Texas at Dallas in memory of their parents and to ensure that the objects may continue to be enjoyed and cared for by a new generation. In 2024, UT Dallas opened Phase I of the Edith and Peter O'Donnell Jr. Athenaeum, a multiphase arts and performance complex dedicated to enhancing and enriching the arts on campus and for the North Texas region. The Crow Museum of Asian Art operates in two locations – the original museum in the Dallas Arts District and the new facility within the O'Donnell Athenaeum.

Work Notice:
Work will be performed on-site and in person.

What We Can Offer
UT Dallas is an Equal Opportunity Employer. We offer an employee-friendly work environment with a comprehensive benefits package including:
Competitive Salary
Tuition Benefits
Internal Training
Medical insurance – including 100% paid employee medical coverage for full-time employees
Dental Insurance
Vision Insurance
Long and short-term disability
Retirement Plan Options
Paid time off
Paid Holidays All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and UT Dallas Bright Leaders Program.

Visit https://hr.utdallas.edu/employees/benefits/ for more information.

About Us
UT Dallas is a top public research university located in one of the nation's fastest-growing metropolitan regions. Our seven schools offer more than 140 undergraduate and graduate programs, plus professional certificates and fast-track programs. Our student body is 31,000 strong, reflecting students from over 100 countries and a multiplicity of identities and experiences. UT Dallas is committed to graduating well-rounded members of the global community whose education has prepared them for rewarding lives and productive careers in a constantly changing world.

The University has a variety of programs and initiatives to support engagement and success for all members of the campus community. Employee benefits include a range of physical and mental wellness resources. “LilyPad” lactation facilities are located throughout the campus. There are several employee resource groups (ERGs) comprised of individuals who share common interests in helping build community among UT Dallas faculty and staff (e.g., Universal Access ERG, Military and Veteran ERG, UT Dallas Young Professionals).

Rich with visual and performing arts venues, museum districts, professional and semi-professional athletics teams, botanical gardens, accessible trails and so much more, the Dallas-Fort Worth (DFW) metroplex has something for everyone to explore. UT Dallas partners with regional higher education institutions and school districts and with the Richardson Innovation Quarter (Richardson IQ), a major hub for innovation, entrepreneurship, and educational activities.

Important Message

1) All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.

2) The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. EOE, including disability/veterans. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.

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