The truth about your ATS’ social media features — do they stack up?
The evidence is overwhelming. To stay competitive in 2024 and beyond, social recruiting must be a central part of your talent acquisition strategy. There’s simply no better way to:
- Get more applicants
- Improve candidate quality
- Cut time to fill for positions
- Reduce cost per hire
- Increase brand awareness
But it’s not easy to stand out on social media, build an iconic employer brand, and attract top talent—and it definitely isn’t effortless. Building an effective social media recruiting presence takes literally hundreds of hours a year. And if you don’t have that time—and chances are you don’t—you’ll need to automate your social distribution to get the reach, frequency, and scale that’s necessary to effectively meet those goals.
ATS platforms have recently added social media features that claim to do exactly that. They promise a ‘set-and-forget’ solution—something that is highly attractive to busy HR teams like yours. Simply put: they automatically post job listings to your social media accounts, with integrated tracking and analytics. Best of all, you can access these features at no extra cost, right inside the ATS you already rely on.
Unfortunately, not all social recruiting technology is created equal.
Where ATS’ social media features fall short
When it comes to real, measurable results, these ATS ‘add-ons’ underperform compared to a dedicated social recruiting solution like CareerArc. Here’s why:
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Don’t take our word for it. See for yourself how CareerArc’s social recruiting platform can transform the way you attract top candidates.
CareerArc
Founded in 2009, we understand social recruiting and were among the first to bring it to market. We invest in social recruiting innovation which is why many large brands continue to invest in us to return measurable outcomes like more hires (Ulta), better hires (Boston Market), and lower cost per hire (CVS Health).
Our ready-made templates make it easy to edit posts with various images and content, and publish to social networks easily with a few clicks
Distributes jobs automatically several times a day, reaching your ideal candidates where they spend the most time: social media
After the initial onboarding process, CareerArc is a true ‘set it and forget it’ platform, without manual work. Our automation provides the frequency, consistency, cadence, and variety for publishing at scale.
Our solution is social media-optimized at the strategy and post level, including job posts as well as employer brand content with the industry’s only jobs-integrated content calendar. Posts follow social media best practices (right images, text, etc) and use geotagging and specialized hashtags to fill high-volume and hard-to-fill positions
CareerArc has dedicated professional services teams and client success teams to provide best-in-class social recruiting consultation
ATS
ATSs tacked on social distribution in the past 3-5 yrs and invest in ATS capabilities, not social innovation. Social is an afterthought for them. It’s not their core business, but it’s been our core business for over 10 yrs.
Repeat posts are exact duplicates. This looks ‘spammy’ to candidates, and can be penalized by social media algorithms
Distributes jobs automatically once, or not at all, missing potential applicants on social media
It takes tedious, manual work to configure and schedule an organic variety of post text, images, and timings. Much of this has to be customized at the job post level one at a time.
Their templates are not optimized for social media (no optimization by platform, geotagging, hashtag suggestions, and so on)
You will not get a dedicated social media expert to help support you.
These critical shortcomings will end up costing you, in terms of candidate quality, reach, and time. Although your ATS might offer the convenience of automation, it comes at the cost of being able to repost content at scale—content that is quality, optimized, and effective.
At best, you won’t get the visibility and engagement needed to reach your candidates. At worst, you could even damage your employer brand with poor-quality posts that look spammy and unattractive.
And adding the type of content you need for an effective employer brand on your own takes extensive manual labor. You need to manually repost job postings. Manually take down old job postings. Manually grow your employer brand by sharing employee spotlights, DEI initiatives, company culture, and so on. We’re talking an average of 949 hours, if not more (yes, we calculated). That’s a lot of time spent accounting for things you shouldn’t have to account for.
Are you looking for proven results?
CareerArc is the only solution that does automated social distribution right.
Our solution is far more powerful than the ATS alternatives, giving you the dynamic control to effortlessly create content at scale, without sacrificing quality. It’s a true ‘set-and-forget’ solution that will give you an authentic, organic social media presence that’s never spammy. Every post has a purpose, part of a larger, optimized strategy that runs on autopilot.
You’ll also be supported by a team of social media experts, who will work with you on a customized strategy to reach and attract your ideal candidates.
But you don’t have to take our word for it. Our client successes over the past 12 years speak for themselves.
Your ATS + CareerArc = the perfect combination
Luckily, you don’t have to choose between your current ATS and CareerArc. Our best-in-class software integrates seamlessly with most major ATS platforms – giving you all the same tracking and analytics as you would expect from the ATS’ built-in features.
By linking your ATS with CareerArc, you’ll quickly build a strong candidate pipeline, and save more money and time than with the ‘free’ features alone.
The only social recruiting platform built for talent acquisition teams
CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources—your employer brand and your employee networks—CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.
Finally reach the top candidates you’ve been missing—faster, more efficiently, and more easily than ever before.
Auto-sync
CareerArc auto-syncs with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
Auto-create
Our engine intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
Auto-publish
Reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!
