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Become the candidate whisperer

Become the candidate whisperer

What if you didn’t need to struggle to find talent? Seriously. What if you knew exactly where to find the candidates you’re looking for, and the right words to attract them with? 

It’s how Wounded Warrior Project received 562% more apply-click traffic after posting their jobs to their recruiters’ LinkedIn profiles through CareerArc.

It’s how ULTA Beauty saw a 70% YOY increase in applicants and a 50% YOY increase in hires from posting their jobs to social media through CareerArc. 

Here’s the secret.

Maximum reach, minimal effort

It starts with social media–the largest talent pool on earth. Seriously! 86% of all job seekers use social media in their job search and it’s the #1 location candidates go to research an employer’s brand and reputation. An organic social media recruiting strategy is not a trend you can just ignore or underinvest in–it’s a MUST-have in 2023.

While telling the world you are #hiring on social media will definitely make a difference, if you want to become the Candidate Whisperer, you need to step it up: you need to know the right words to say.

And, no, you don’t need to be a social media expert to run an effective social recruiting program. When powered by CareerArc’s powerful automation capabilities, you’ll be able to do all this and more while also saving yourself tons of time.)

How to speak so candidates listen

Ok, think beyond the fact that you are hiring and put yourself in a candidate’s shoes.

You are scrolling your social media feed. Which job post would most likely stop your scroll, grab your attention and result in your clicking through to their ATS?

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This one:

Or this one:

More examples from fellow candidate whisperers

To stand out from the crowd, your job posts need to do far more than simply state that you’re hiring. Each job post should be viewed as an employer brand post, showing your candidates why they should want to come work for you. Take a look at these examples.

Focus the conversation around your candidates

Instead of making the job post about how you’re hiring, make it about what they get out of it. Like United Pacific did here, by opening with the benefit for work-life balance and only then sharing that they’re hiring.

Let your employees speak for you

We all know how powerful testimonials are. So why not combine a job post with a testimonial by getting your employees to share what they love about working for you?

Here’s an example of what that looks like:

Tailor your job posts to the job

Word your job post according to the job you’re hiring for. A part-time gig should emphasize the flexibility and control offered, like in this post:

Create a ‘swipe for deets’ image to fit more info

A job for an experienced professional might require some more details. You can create an interactive image where candidates can swipe for all the details like this post:

How CareerArc’s automated social recruiting platform can help

CareerArc is the only social recruiting platform built for talent acquisition.

CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources–your employer brand and your employee networks–CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.

  • Auto-sync with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
  • Auto-create with our engine that intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
  • Auto-publish to reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!

Finally reach the top candidates you’ve been missing–faster, more efficiently, and more easily than ever before.

The only automated social recruiting solution built for talent acquisition teams

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Over the course of a year, hundreds of hours of my time are saved. I can’t imagine not using CareerArc to effectively execute our social media strategy.

SHAWN SCOTT
TALENT ACQUISITION MANAGER

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I would recommend CareerArc as an excellent partner to help you build a strong and reliable social media presence, in less time and with minimal effort.

MARK MACELLARO, PHR, SHRM-CP
DIRECTOR, TALENT DEVELOPMENT & CULTURE

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Perhaps the most surprising aspect to me is how little effort is required to produce these results…even with our minimal setup candidates are actively discovering us, engaging with the Magnite brand, and applying to our jobs.

NIHAL SOLOMAN
TALENT ACQUISITION MANAGER

Make me a candidate whisperer
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