You needed more qualified candidates yesterday. And if you’re among the 92% of companies that leverage social recruiting, then you’re also likely in search for the top social recruiting strategies that can help you cut through the noise on social media and reach top talent faster. Luckily, we put those top strategies in our new Social Recruiting Strategies Matrix, which you can access now for free.
Access the Social Recruiting Strategies Matrix now >>
Social recruiting strategies are a combination of social media recruiting tactics, methods, and optimizations that maximize the impact of a company’s recruiting efforts on social media. Effective strategies enable companies to reach more candidates faster, increase employer brand awareness, enhance and accelerate the candidate journey, and hire more top talent. The best social recruiting strategies support all talent acquisition programs, including talent attraction and sourcing, recruitment marketing, employer branding, employee advocacy and referral, campus and hiring events, and more.
The candidate journey is as complex as ever. Companies who want a shot at hiring top talent rely on a robust mix of talent acquisition strategies and programs to meet candidates at different stages of their journey and accelerate their path towards application, interview, and hire.
But the race to top candidates has also made for a noisy talent market. With so many employers vying for candidate attention, how can employers stand out, reach the talent they deserve, and keep them engaged throughout and beyond the candidate lifecycle?
Social media recruiting powerfully and strategically integrates into your talent acquisition efforts and boosts reach, resonance, and results across the entire candidate journey. But the race to top candidates has also made for a noisy talent market.
Whether you’re just starting to integrate social media recruiting into your talent acquisition strategy or looking to optimize your current recruiting reach and returns on social media, you can use the matrix below to learn how social media can:
We recommend using this matrix to take an audit of your current talent acquisition strategies and discover initiatives and candidate journey stages that can be enhanced with social media recruiting.
Here’s a sneak peek at some of the strategies and examples you’ll find in the matrix.
Candidate attraction and talent sourcing programs have the same core goals and KPIs: Increase candidate traffic, pipeline, quality, applications, response rates to recruiter outreach, and hires.
Here are some ways to drive more talent attraction and sourcing results through social recruiting across the many stages of the candidate journey and experience.
Your brand and content arrive on active and passive candidates’ feeds even if they have yet to follow you, via their connections simply liking or commenting on your posts, or if they follow a similar company, profile, hashtag, or topic.
This social media job post got 10 likes that drove nearly 400 impressions. That’s about 40x views per like! If you make your job posts as engaging as your employer brand posts, you can maximize the reach and resonance of each post and leverage the power of your network to organically spread the word.
Searching for jobs on social media and on search engines like Google can surface your social media posts.
CVS Health’s job posts on Twitter, which are powered by CareerArc, show up on the coveted page 1 of Google search results. The excerpted tweet even includes job links that direct to the job page on CVS Health’s ATS. Talk about a seamless candidate experience.
Candidates use social media to research employers before applying to a job or responding to a recruiter.
Take a peek at this employee spotlight post from our client UPS that has 350+ reactions and counting.
Optimize click, application, and candidate conversion rates on social posts, career sites, job boards, and ads by sharing the details candidates seek right on social media.
Here our client Tetra Tech shares a very unique day-in-the-life snapshot and get tons of engagement for it, all the while attracting potential candidates who have a calling for adventure.
Even after a candidate accepts a job offer, use social media to reinforce their commitment.
Our client Emerson new hire employee spotlight garnered a whopping amount of engagement: Over 2k reactions, 120 comments, nearly 70 shares. Now that’s a warm welcome to the team.
And that was just a peek at the tips and examples on how to improve talent attraction and sourcing. Want to discover how social recruiting can boost your recruitment marketing, employer branding, employee advocacy, employee referral, hiring events, and more?
Get the complete Social Recruiting Strategies Matrix now >>
Yes. There’s a lot that goes into a social recruiting strategy that actually works and delivers real talent outcomes. The good news? You don’t have to do it alone. Far from it.
Social recruiting, solved. 🤖
CareerArc auto-syncs with your ATS, auto-creates unique posts, and auto-publishes them across all of your social media accounts — including publishing recruiters’ and employees’ social profiles.
CareerArc also tracks performance and success so you can report on how your social presence is becoming a stronger, strategic source of hire. Plus, you get to rely on an award-winning client success team to help guide and optimize your strategy at each turn.
The results?
Lowest cost per hire, top source of hire | CVS Health
85% retention rate | Boston Market
400k applicants in 1 yr | Texas Roadhouse
19% job openings filled in 2.5 mos. | Novipax
70% rise in applicants, 50% in hires | ULTA Beauty
And so much more