This post was originally published in 2021 (by and has been completely updated and republished with fresh examples for 2025.
Looking to make your job postings on social media work harder for you? Want more clicks, better reach, and stronger employer brand awareness?
To do that, you need to go beyond just announcing that you’re #hiring.
The intersection of social media and talent acquisition is more important than ever, with job seekers expecting dynamic and engaging job content. In 2025, you need to give job seekers a reason to stop scrolling and care about your open roles.
Not sure how? No problem. We’ve put together a guide packed with real-world examples of job posts that get results. These examples highlight simple but powerful ways to make your posts stand out—and now, with HireSocial, creating and posting optimized job content is easier than ever.
What to say when sharing a job post on social media?
First things first: what does a killer job post on social media actually look like?
If you’re wondering how to use social media to find candidates, here are some key points you’ll want to hit in every post:
- Make clear that you’re hiring. As you’ll see below, there are better and more exciting ways to tell the world that you’re hiring than just saying “We’re hiring,” but it should be clear to the reader that you are hiring. Otherwise, what’s the point?
- Share the position. Generally speaking, you’ll want to share what the job position is that you’re hiring for. (We say “generally,” because not all job posts are about specific positions. Some are for multiple positions at once.) Just note that if you have a super long and technical name for the job title (think “Data entry II (FT) Los Angeles County”), you don’t need to share the full title. Just focus on what the position is.
- Highlight why candidates should care. This part is key. If you want candidates to care that you’re hiring, you have to give them a reason to care. This could mean highlighting your benefits, sharing your work culture, or demonstrating why this position benefits them. For more information about what candidates care about, check out “The state of social recruiting in 2024.”
- Throw in the right hashtags to optimize your post. We have a pretty extensive hashtag guide over here, so if you’re unsure which hashtags to use, you can check them out there. But no matter the platform you’re posting on, you’ll want to add in a few optimized hashtags to get your post seen by the right candidates.
- Include a quality image or video. Using engaging and relevant images or videos in your social media posts is essential if you want to capture your candidates’ attention. Though branded images are best, it’s okay to use stock images as long as they reflect the job position you’re hiring for (for example, stock images of nurses for a nursing position).
- Don’t forget the job link. Last thing: don’t forget to link to wherever it is you want to send them to, whether that’s a specific job post or a careers page.
And that’s it! That’s really all you need to turn a social media job post into a killer social media job post. But don’t worry—we’re not going to make you do all the work.
Here are some tips (and 17 examples!) to turn a good post into a great one.
Approach every job post like it’s an employer brand post
A job post may have a more specific function than just letting people know about your employer brand, but the best job posts also function like employer brand posts.
Buffalo Wild Wings does this brilliantly by blending employer brand content with hiring details. Instead of just stating the obvious, they highlight why a career at BWW is worth considering.
It’s a win-win: they attract the right candidates, and jobseekers get a real sense of what makes the company special. Plus, HireSocial’s optimization tools help ensure your job posts aren’t just seen but actually engage the right audience.
Say more than just “we’re hiring!”
Similarly, candidates want to see more information than just “we’re hiring!” Of course, those two magic words are important, but the caption of your post should give candidates a little more information.
This post from One ABQ does just that. The line “Do you want to be part of a government that is moving forward?” is an engaging hook on its own. Then, the “consider a career” line does the heavy lifting for the job pitch.
Aldi takes a different but equally effective approach, introducing their work culture and benefits before dropping the hiring message in a strong visual. Social media job boards help ensure posts like these reach the right audience.
Lead with your benefits
In 2025, benefits aren’t just nice-to-haves—they’re deal-makers. Jobseekers want to know about salary, healthcare, 401(k) plans, flexible schedules—anything that makes a job worth considering.
Miller Transportation Group highlights concrete perks like competitive pay and work-life balance, while Baskin Robbins leans into the fun: free ice cream!
Not sure which benefits to highlight? HireSocial can help surface the perks candidates care about most, so you can position your job postings for maximum impact.
Turn employee spotlights into job posts
Your employees are your best advocates. Featuring their stories in job posts makes your company feel more personal and real.
Agrace does this well by showcasing career growth through an employee’s journey within the company. A healthcare recruiter highlights a nurse’s path to her dream job, making the opportunity feel even more meaningful.
Show off your culture
Company culture matters more than ever, and jobseekers want to know what it’s really like to work for you.
Stanley Martin does a great job of highlighting a culture of innovation, making it clear that employees have ownership over their work. When companies infuse culture-focused messaging into job posts, they attract candidates who align with their values.
Boost engagement with employee advocacy
Job posts get much more traction when they come from people rather than corporate pages. In fact, employee advocacy content gets shared 24x more frequently than content shared from a company’s channels.
Employee-driven job posts feel more personal and generate higher engagement. With HireSocial, companies can easily empower their teams to share job openings, extending the reach of each post while reinforcing company culture—like Mike Counts (Ulta Beauty) and Jena Vonderhaar (BCD) below.
Lean into video content
Video isn’t an afterthought of the hiring market anymore! These two posts show off what’s so great about including video in your job posts for a more engaging, informative experience.
Should you include a 500-word caption sharing all about your open role in a social post? No. But if those same 500 words are spoken in a video, all of a sudden, jobseekers are paying attention. Take advantage of video’s power to grab attention and give it a try with your job posts. (Pro tip: Lumina, part of CareerArc, makes it easy!)
Promote multiple jobs at once
If you’re hiring for multiple positions, why not showcase them all in one post? Most employers have more than one open role at a time, so take advantage of your post reach by promoting multiple jobs at once.
This example from Sonic is a great way to attract lots of candidates at once, sharing the idea of a “career at Sonic” rather than pitching one specific open role. From there, with their interest piqued, candidates can go find their local restaurant and search for the right role.
Tailor the post to the job
On the other hand, if you’re highlighting just one role, make it count! Add details that make it clear who you’re looking for.
HMC Hospital’s job post for Operating Room Nurses does this well—it speaks directly to experienced nurses by outlining what the role involves and what’s in it for them. The more specific your post, the better your chances of attracting the right applicants.
Speak to the candidate experience
Job hunting is stressful, and your job posts can acknowledge that. Mastercard does this well by weaving job search tips into their hiring posts, showing they genuinely care about candidates beyond just filling positions.
Adding small, thoughtful touches like this makes your posts feel more human and engaging. A solid social media strategy for talent acquisition ensures jobseekers feel supported before they even apply.
Light and airy language
Last but not least, remember that your job posts don’t always have to be super serious! This example from Charlie’s Produce Careers is playful, but it works at getting your attention. Just because your careers are serious doesn’t mean every post on your page has to feel corporate and 100% polished. Think about what people actually want to see on social media, and don’t be afraid to use lighter, everyday language in your posts.
Get ready to take your job posts to the next level
Social media job posts have the power to attract top talent, but only if they’re done right. These 17 examples give you a roadmap to refining your hiring strategy in 2025.
Whether your goal is to strengthen employer branding, increase engagement, or maximize your job post’s reach, following these best practices will help you connect with the best candidates faster.
Platforms like HireSocial offer social media recruiting software that makes it easier to create, optimize, and distribute job posts with minimal effort. Ready to see it in action? Schedule a demo here.
