Boston Market has more than 400 restaurants and is one of the largest catering service providers in the U.S. Hiring in one of the most challenging climates to recruit and retain talent, Boston Market turned to CareerArc. The result? CareerArc social media recruiting software and strategy drove significant applicant flow to Boston Market to the tune of over 115,000 applicants in one year.
We spoke with Arielle Gerard, Manager of Talent Acquisition & Culture at Boston Market, who shared how CareerArc enhanced both talent acquisition and retention.
How Boston Market drove talent acquisition and retention with CareerArc
Support your talent acquisition efforts with social media recruiting
“We look for additional applicant flow on a consistent basis, especially in today’s current environment—I mean the staffing struggles are unreal.
CareerArc has helped bring in a really awesome and healthy portion of applications for us. Over the last 12 months, we have seen a total of 115,000 applications come through from CareerArc.”
Express your employer brand on social media to attract qualified, culture-fit hires
“And even of those applications, 85% of the candidates that we received from CareerArc are still with us today. Those are quality candidates that we receive, and they match well with Boston Market—what we look for and what they’re looking for also.”
Use data to inform your talent acquisition strategy in real time
“We love the fact that we’re able to pull different data. Maybe there’s some tougher staffing areas where we need to help put additional flow into, and we’re able to adjust that—based off of the location and position—and filter it however and to whichever need that we have.”
ARIELLE GERARD, MANAGER OF TALENT ACQUISITION & CULTURE
BOSTON MARKET
Let me guess: You needed more top talent—yesterday. Sign up for a demo of CareerArc’s social recruiting platform today, and discover how a complete social recruiting solution drives real talent acquisition ROI.
