A huge advantage of an employee referral program is that it makes it way easier for your talent acquisition and recruiting teams to reach passive candidates.
If you aren’t bought into the hype around passive candidates you should know that 73% of potential candidates are passive job seekers. That is a huge talent pool to miss out on if you are solely focused on attracting active candidates.
If you are bought into the hype around passive candidates, you know that passive candidates are highly sought after and you need more of them. The challenge with referral programs, though they do yield high-quality candidates, is that it’s done at a smaller 1:1 scale.
What if we told you there was a way to essentially scale your referral program to get more of those high-quality candidates without sacrificing the personalization that makes the referral program so successful?
The power of an employer brand ambassador program on social media
Your company probably has an existing employee advocacy program in some form or another. Employee advocacy is the promotion of a company and/or its products and services by your employees. Typically, these programs focus on the latter, the promotion of products and services in order to get more customers–that’s marketing’s job.
The more overlooked piece of an employee advocacy program is the piece that promotes your company–mainly why candidates should want to work there–in order to get more quality candidates. This is where your employer brand ambassador program will come in.
So, what does an employer brand ambassador program look like? It can look like a lot of things; reviews on Glassdoor, testimonials on your website, etc. The challenge with a lot of these methods is that the only way they will get seen is if somebody is actively looking for a job at your company. Don’t get us wrong, that’s all necessary to have, but it doesn’t exactly help fuel a passive candidate sourcing strategy.
What can fuel your strategy, and scale your employee referral program, is having your people post your open jobs and employer brand content on social media.
For scale, this strategy dramatically increases your reach no matter how small or large your company is. In fact, employee’s social posts generate 8x more engagement than posts from company pages. CareerArc clients with just 5 LinkedIn employer brand ambassadors drove 54% more job clicks on average.
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A huge advantage of an employee referral program is that it makes it way easier for your talent acquisition and recruiting teams to reach passive candidates.
If you aren’t bought into the hype around passive candidates you should know that 73% of potential candidates are passive job seekers. That is a huge talent pool to miss out on if you are solely focused on attracting active candidates.
If you are bought into the hype around passive candidates, you know that passive candidates are highly sought after and you need more of them. The challenge with referral programs, though they do yield high-quality candidates, is that it’s done at a smaller 1:1 scale.
What if we told you there was a way to essentially scale your referral program to get more of those high-quality candidates without sacrificing the personalization that makes the referral program so successful?
The power of an employer brand ambassador program on social media
Your company probably has an existing employee advocacy program in some form or another. Employee advocacy is the promotion of a company and/or its products and services by your employees. Typically, these programs focus on the latter, the promotion of products and services in order to get more customers–that’s marketing’s job.
The more overlooked piece of an employee advocacy program is the piece that promotes your company–mainly why candidates should want to work there–in order to get more quality candidates. This is where your employer brand ambassador program will come in.
So, what does an employer brand ambassador program look like? It can look like a lot of things; reviews on Glassdoor, testimonials on your website, etc. The challenge with a lot of these methods is that the only way they will get seen is if somebody is actively looking for a job at your company. Don’t get us wrong, that’s all necessary to have, but it doesn’t exactly help fuel a passive candidate sourcing strategy.
What can fuel your strategy, and scale your employee referral program, is having your people post your open jobs and employer brand content on social media. For scale, this strategy dramatically increases your reach no matter how small or large your company is. In fact, employee’s social posts generate 8x more engagement than posts from company pages. CareerArc clients with just 5 LinkedIn employer brand ambassadors drove 54% more job clicks on average.
As for personalization there is an added human touch since the posts are coming from your people’s profiles vs. your company’s–though we do recommend posting to both. BCD Meetings & Events is seeing serious results, including an increase in connection requests and message from candidates interested in open roles.
How’s that for a scaleable referral program!
“Ok… I get it, it’s a powerful program. How do I actually do it.” Well…
How to activate your employer brand ambassador program on social media
It’s a lot easier to get your people to become employer brand ambassadors on social media if you make the process to participate is simple as possible.
Here are some tips:
Get your social media posts ready!
Whether you do it yourself or collaborate with marketing to get it done, you are going to want to get your post captions and images ready for your employer brand ambassadors. With your open job posts you will want to mix in things like the salary offering, sign-on bonuses, benefits, and more! With your employer brand posts, you will want to mix in things like employee testimonials, company mission, company values, and anything else that sets you apart from the competition.
Get your people to start posting!
The more posts you provide for your people the more variety your candidates will see–especially if you have tons of people signing up. As we mentioned before, you want to make it as easy as possible for people. The easiest way to get your employer brand ambassador programs out there is with automated scheduling that keeps your employee feeds up-to-date without them having to lift a finger.
CareerArc has an automated social recruiting solution that helps you auto-sync with your ATS, auto-create social media posts and auto-publish to unlimited profiles.
The only social recruiting platform built for talent acquisition teams
CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources—your employer brand and your employee networks—CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.
Finally reach the top candidates you’ve been missing—faster, more efficiently, and more easily than ever before.
Auto-sync
CareerArc auto-syncs with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
Auto-create
Our engine intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
Auto-publish
Reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!
