In an increasingly digital, AI-fueled world there is no question that having an online recruiting strategy is important. The key is striking that balance between personalization, and automation. But, how?
Recruiting is about relationship building with candidates through not only your recruiters and hiring managers, but through your employees as well. Why? Because people trust people–that’s why employee referral programs work so well.
Enter social media. If executed correctly, social recruiting can act as a scaled-up version of your employee referral program. Having your employees post your open jobs and employer brand content not only boosts your recruiting reach, it also shows candidates that your people are committed to your organization. This helps attract more high-quality candidates who are looking for the right culture fit.
How to motivate your people to become active participants in recruiting
Unfortunately, the challenge many companies face with this is getting employees to participate. Believe it or not, it’s not because they don’t want to.
In a recent survey, CareerArc found that 50% of employed Americans say they would share their company’s social media content (e.g. job postings, employee spotlights, team events, news articles), on their personal social channels.
All you need to do is make it easy for them. Here’s how:
- Get your leadership team involved! In that same survey, 26% of employed Americans say they would be more likely to share company social media content on their personal social channels if their company (e.g. manager, senior leadership) simply asked them to.
- Make it relevant to your employees’ interests! 24% of employed Americans say they would be more likely to share company social media content if they had a direct connection to the content (e.g. open position in their department, business update for the work they were involved with).
- Automate posting for your employees! This is where the balance of personalization and automation comes in. It’s a no-brainer that the less work involved, the more people are willing to participate.
Where personalization meets automation
Getting your employees to become a recruiting resource has never been easier.
CareerArc turns your employees’ and recruiters’ social networks into a recruiting engine that keeps your talent funnel full with top candidates.
Schedule a demo!
In an increasingly digital, AI-fueled world there is no question that having an online recruiting strategy is important. The key is striking that balance between personalization, and automation. But, how?
Recruiting is about relationship building with candidates through not only your recruiters and hiring managers, but through your employees as well. Why? Because people trust people–that’s why employee referral programs work so well.
Enter social media. If executed correctly, social recruiting can act as a scaled-up version of your employee referral program. Having your employees post your open jobs and employer brand content not only boosts your recruiting reach, it also shows candidates that your people are committed to your organization. This helps attract more high-quality candidates who are looking for the right culture fit.
How to motivate your people to become active participants in recruiting
Unfortunately, the challenge many companies face with this is getting employees to participate. Believe it or not, it’s not because they don’t want to.
In a recent survey, CareerArc found that 50% of employed Americans say they would share their company’s social media content (e.g. job postings, employee spotlights, team events, news articles), on their personal social channels.
All you need to do is make it easy for them. Here’s how:
- Get your leadership team involved! In that same survey, 26% of employed Americans say they would be more likely to share company social media content on their personal social channels if their company (e.g. manager, senior leadership) simply asked them to.
- Make it relevant to your employees’ interests! 24% of employed Americans say they would be more likely to share company social media content if they had a direct connection to the content (e.g. open position in their department, business update for the work they were involved with).
Automate posting for your employees! This is where the balance of personalization and automation comes in. It’s a no-brainer that the less work involved, the more people are willing to participate.
Where personalization meets automation
Getting your employees to become a recruiting resource has never been easier.
CareerArc turns your employees’ and recruiters’ social networks into a recruiting engine that keeps your talent funnel full with top candidates.
- Seamless sign-up: One-click authorization comes via email so your employees never even need to log into the system. They click accept, select their posting frequency, and then automation takes over.
- Unlimited profile connections: Seriously, it’s limitless. Get your entire team up and running without worrying about having to pay for additional seats.
- Automated post variation: CareerArc’s platform mixes and matches images, captions, and hashtags to ensure a variety of posts are going out so you aren’t seeing the same stale post from everyone at once.
The only social recruiting platform built for talent acquisition teams
CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources—your employer brand and your employee networks—CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.
Finally reach the top candidates you’ve been missing—faster, more efficiently, and more easily than ever before.
Auto-sync
CareerArc auto-syncs with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
Auto-create
Our engine intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
Auto-publish
Reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!
