Talking about automated social media posting—especially when it comes to recruiting—kind of feels wrong. It’s difficult to deny that social recruiting is a highly effective talent acquisition tactic, or that it’s something that every talent acquisition team should be doing. Unfortunately, it’s also difficult to deny that it requires a skillset that falls outside of talent acquisition leaders’ and professionals’ typical job requirements. After all, your job is to hire and recruit—not to be an expert at social media. And that’s a problem, because candidates are increasingly using social media in their job search and in navigating their career.
The obvious solution, then, is automation. Except automation tends to mean repetitive, spammy-looking content that’s exactly the opposite of what you want your social recruiting strategy to be.
But what if you could do both: kill at social media hiring without having to learn any skills or manually manage every single detail? What if you could literally have an endless array of quality, creative, and different social posts made for you, like magic?
It sounds like a dream, but it’s real.
We call it CareerArc’s Magic Posts.
Here’s how they work.
How CareerArc’s Magic Posts work
It comes down to multiplication. CareerArc takes the captions, templates, and images you’ve given us, and combines them to make new posts. The more posts you give us, the more posts we create. Give us a handful of images, captions, and open jobs, and we’ll automatically assemble, schedule, and publish hundreds of unique posts to attract the right talent on social media.
Pro tip: Taylor Cartmill, Onboarding Specialist at CareerArc shares the following tip: You need at least 5 captions, hashtags, and images for Magic Posts to work. Most teams find that coming up with new images is harder than coming up with captions and hashtags. That’s why it’s a good idea to find ways to repurpose images you’re already using. Many job post images can be used as employer brand images. Likewise, an image you’ve used in one place can be used in another. Finding ways to repurpose images will save you time.
7 automated social media posting types made possible with Magic Posts
1. The job post
Job posts are the bread and butter of social media recruiting. Job posts allow you to tap into the insane network of social media, and share your open jobs to the largest recruiting pool in the world.
But there’s a difference between posting your jobs on social media and strategically posting your jobs on social media. Posting too infrequently is likely to be ineffective—with the amount of eyeballs available on social media, you need to post your open jobs frequently to grab attention. But you also don’t want to post the same thing over and over again. Monotony and repetition don’t perform well on social media. Though it’s okay to repeat the same post every so often, you want to aim for variety in your job posts.
CareerArc’s Magic Posts feature makes that really simple. With just a few job posts, you can have new job posts created for you, ensuring you’re getting both the frequency and variety you need to grab attention.
Here’s an example of the type of job post you could automate with Magic Posts.
With CareerArc, you can effortlessly share a specific job opening for a specific role or use a link that displays several job openings for a specific department, company, or location. This approach can be very useful for large companies with lots of open roles, or companies where the HR team is only allowed to post a limited amount of content on their social media channels.
2. The employee spotlight
Employee spotlights are one of the most effective employer brand posts you can create. Employees are the customers of your employer brand, and sharing what they have to say about you is like sharing a customer testimonial. They help build trust in you as an employer, boost your reach by encouraging those close to the spotlighted employee to share the post to their network, and improve retention by making employees feel seen and valued.
Of course, the best employee spotlights are individually curated for each specific employee. For many companies, however (especially ones that do a large amount of employee spotlights), that’s not really feasible. With a handful of more general captions like “At {company name}, we support you to grow in your career! Hear from one of our dedicated employees about their experience working for us,” Magic Posts can create a whole bunch of new captions for you to support your employee spotlight strategy.
A great example of how powerful an employee spotlight can be.
3. The DEI post
Recruiting diverse talent and building a culture of inclusivity, equality, and belonging are a crucial part of any recruiting strategy, and social recruiting is an excellent way to foster that. Sharing DEI content on social media allows you to reach diverse candidates faster and more efficiently, and present yourself as an employee of choice for such candidates.
There are several ways you can use social media to share DEI content. For example:
- Share updates and news about your DEI initiatives.
- Post thought-provoking quotes and ideas from activists and trailblazers.
- Share employee spotlights showing how you support your diverse candidates.
- Weed DEI wording and imagery into your general content.
- Ensure that you’re showing how you support all diverse groups without excluding yourself to a specific audience.
An example of a classic DEI post
4. The employee advocacy post
Social recruiting is one of the most effective talent acquisition strategies today, and employee advocacy (turning your employees into advocates for you on social media) is like social recruiting on steroids. Content shared by your employees has been shown to get 8x more engagement than company-shared content. And, as our recent Harris Poll survey revealed, 50% of your employees are ready and willing to get involved in employee advocacy. In other words: you’ve got a recruiting army waiting to be unleashed.
As the only recruiting solution to automate employee advocacy, CareerArc makes this easier than ever by allowing you to connect and publish content through an unlimited number of recruiter and employee social media channels. Powered by magic posts, your employee ambassadors publish creative employee advocacy posts effortlessly, including job posts and employer brand posts.
An example of how easy employee advocacy can be with CareerArc.
5. The culture post
Sharing your workplace culture on social media is kinda a no-brainer. Work-life balance, flexibility, support, career growth, and diversity are all top priorities for candidates, and they want to know how your culture supports those. Showing them that on social media is a great way to attract them by showing them that you offer them what they want.
But, as we’ve talked about before, this doesn’t mean you should claim your workplace culture is something it isn’t, or avoid talking about your workplace culture because you’re unhappy about certain areas of it. No company is perfect. As Bryan Adams of Ph.Creative likes to say, your employer brand functions like a smart filter, both attracting candidates that are a strong fit for you and repelling those who are not. By being honest and authentic about your workplace culture, you’ll attract candidates who are strong fits for your employer brand.
An example of a company culture post. Taking a day to celebrate a team shows you’re a company that values its employees.
6. The thought leadership post
Thought leadership is something not always thought about from a recruiting perspective. After all, do candidates care if you’re a thought leader or not? The answer is yes. It’s the reason candidates work for top brands like Apple, Microsoft, Samsung, and so on. Candidates want to be part of a company that’s a thought leader in their space. Showing that you are on social media can help attract candidates to your company.
And, as we highlighted here, creating thought leadership posts is not as difficult as you might think. Sharing content your team created is thought leadership, as is posting a quote from another thought leader in the field.
An example of how effective a thought leadership post on social media can be.
7. The company news post
This probably doesn’t need to be said, but company news deserves to get shared. There’s probably no better way to burst through the noise on social media than sharing some great news that catches attention. And even though you’re probably not going to have news to share that often, that doesn’t mean you only have to post about it once. Sharing your news a few different times in a few different ways is a great way to give your news legs.
Like we talked about by employee spotlights, though company news is highly specific, you can create a few caption templates for your news to use whenever you have something newsworthy to share. Which is great, because with CareerArc’s Magic Posts, you can turn those few templates into a whole bunch of new posts to choose from.
An upcoming event is a great example of company news.
Embrace strategic automation with CareerArc
Hopefully this post provided a glimpse of some of the recruiting automation capabilities available through CareerArc. But Magic Posts is only a piece of the puzzle. Our award-winning social recruiting solution helps you strategically automate every aspect of your social media recruiting strategy, helping you save an average of 949 hours of work a year.
Wanna see it in action? Click here to reserve a demo.
