EMBARC sessions
Sign up for EMBARC Talent Talks, a series of interactive mini-events where we are pushing past the typical topics, breaking down buzzwords with real-world examples, and bringing theory down to earth with actionable takeaways. Below are just some of the hard-hitting panel sessions and speaker lineups you won’t see anywhere else.
EMBARC Talent Talks session 1: Employer brand, reimagined
Reputation by design
Connecting with candidates in relevant ways to drive applicant flow
Bryan Adams, CEO and founder, Ph.Creative
Kristen Ferguson, Senior Manager, Employer Brand + Recruitment Marketing, Inspire Brands
Brian Haukoos, Senior Director, Talent Acquisition, Inspire Brands
You can cultivate your employer reputation, or you can let others define it for you. With the long tentacles of the pandemic reshaping every aspect of how we attract and retain the most talented and diverse candidates, organizations need to recalibrate and align their employer brand with adaptive business strategies to thrive in this new world.
In this session, Ph.Creative CEO and founder Bryan Adams will share unique insights and perspectives on how to be intentional about building your reputation as an employer by taking a multi-layered, people-centric approach.
By building on top of the derivative ingredients of Purpose, Impact, and Belonging, this new strategy directly aligns and leverages the conscious priorities and preferences of our talent audience with the vision and purpose of your organization.
In this session, you’ll learn:
- How to create a differentiated, compelling, and intentional reputation as an employer using the new ‘3Cs’ strategic model
- The importance and nuances of addressing each audience that makes up the talent experience: candidates, employees, and alumni
- The role reputation, expectations, and talent experience all play in defining your employer brand
Today’s employment climate has presented unprecedented recruitment challenges. Yep, we said it – unprecedented. The reality is, there are currently more hourly jobs available than there are people interested in filling them. Yikes. So now what?
By creating a multi-channel recruitment marketing strategy, you can share your employer brand and opportunities across various mediums; through resonating content on these channels, you can excite candidates about the brand and convert them to applicants.
In this session, Inspire Brands’ (Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, SONIC) Senior Manager of Employer Brand + Recruitment Marketing, Kristen Ferguson, and Senior Director of Talent Acquisition, Brian Haukoos, will discuss how to meet candidates where they are and connect with them in relevant ways to share your employment opportunities.
In this session, you’ll learn:
- How to create a multi-channel recruitment marketing strategy
- The importance of communicating with candidates through their preferred mediums
- Actionable ways to attract and hire team members
This program is valid for 2 PDCs for the SHRM-CPSM or SHRM-SCPSM.
EMBARC Talent Talks session 2:
Transforming your brand into a talent magnet
How to build, launch, and activate a people brand
Hiring millennials and Gen Z during the pandemic and beyond
Network effect: How to engage brand ambassadors and build awareness faster
Karen Viera
SVP and Global Chief People Officer
Church’s Chicken
Nirali Matalia
Vice President of Operations & People
Saama Technologies
Nicole Parish
Global People Brand Attraction Lead
Qualtrics
Shawn Scott
Talent Acquisition Manager
Vi Living
Developing a people brand isn’t easy. No one knows that more than Church’s Chicken’s Senior Vice President and Global Chief People Officer Karen Viera. Identifying and articulating the need for a people brand and building the business case for the investment and resources is a critical element in gaining support for such an initiative.
Karen understood the impact the people brand would have on the organization in terms of engagement, retention, recruitment, and building pride for the employees.
Hear Karen’s heartwarming, hilarious, and inspiring tale of how she led Church’s Chicken in developing their “Our Texas Way” people brand. You’ll learn how she convinced executives to buy into her vision, how she got every department in the company to be partners in developing the people brand on a global scale, and how the entire initiative helped their employees feel heard and supported like never before. What’s more, you will learn:
- What to consider before developing a people brand
- Why and how to get employees involved in brand development
- How to define the vernacular and create a framework around core behaviors that bring the brand and spirit of an organization to life
- Critical steps for implementation of a people brand across an organization
In the past year, Nirali Matalia, Vice President of Operations & People at Saama, has helped lead Saama’s workforce growth from 1,100 to 1,400 employees—50% of which have been millennials and Gen Z.
In this session, you’ll learn Nirali’s actionable, data-backed strategies for hiring millennials and Gen Z.
Tried and proven during a pandemic and tested by the new norms of remote and hybrid work, these lessons include:
- How to continuously attract and build a pipeline of millennial and Gen Z candidates
- How to create a foundation that fosters the growth of millennial and Gen Z talent in the organization
- How to train our leaders to understand, attract, coach, and communicate with millennials and Gen Z
- How to build and express company culture in a remote environment
- Which strategies work and which don’t
Organizations today have a once-in-a-lifetime opportunity to gain a competitive advantage in the talent market and snag the best candidates. 90% of candidates follow and 79% interact with brands on social media. But in a world of 4.48 billion active social media users globally, what gets someone to engage with your brand?
The answer is content—or, to be more specific, dynamic and attention-grabbing content that just begs to be shared. But building quality content isn’t a one-person job. Growing your brand is about authentically sharing stories that showcase your employer brand honestly. Our panelists, Nicole Parish of Qualtrics and Shawn Scott of Vi Senior Living, will share their unique success stories about how they grew their employer brands on social media by engaging with their brand ambassadors and community to drive consistent and significant awareness.
You’ll learn:
- How to get started building out your employer brand with quality social media content
- How to keep a steady stream of fresh and diverse content over time
- The importance of engaging your brand ambassadors
- Solutions and strategies to facilitate continuous brand advocacy on social media
This program is valid for 3 PDCs for the SHRM-CPSM or SHRM-SCPSM.
EMBARC Talent Talks session 3: The future of social recruiting
Social media from A-Z: how to craft a post, create a sustainable calendar, and not spend all day doing it
The next evolution in social media recruiting
Social media recruiting best practices for 2022
Bryant Chase
Director of Social Media
CareerArc
You’ve heard it all before: social recruiting can transform your talent acquisition. But unless you’re either a social-media wizard or a literal wizard with the power to stop time, actually crafting those social posts is hard. How are you supposed to create quality and engaging social media posts at scale while still juggling all your other recruiting tasks? Says Bryant Chase, Social Media Director at CareerArc: by not overthinking.
In this session, Bryant will show you how to discover and design valuable content, keep a sustainable schedule, and attract top talent through social avenues you may have never considered—and how to keep it working autonomously so you can get back to actually recruiting. In particular, you’ll learn:
- How to mine web, marketing, and other resources for social content
- How to select images, build captions, and hash -out hashtags for optimal results
- How often to post
- How to keep your calendar full of social content ideas
- How to encourage engagement among your followers
- How to both understand and get in front of your audience
Anna Bersudsky
Chief Product Officer
CareerArc
Speakers TBA
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EMBARC Talent Talks session 4:
A better approach to employee experience
How your employee experience can unlock a more authentic employer brand
Jody Ordioni
Chief Brand Officer
Brandemix
Covid-19. The Great Resignation. Remote work. Talent acquisition today faces challenges like never before. But when seeking lasting solutions to talent attraction and hiring, we often overlook a critical area:
Employee experience.
Join Jody Ordioni, Founder of and Chief Brand Officer at Brandemix, as she explains why valuing the employee experience can lead to better retention, increased costs, and an authentic employer brand. Drawing on decades of marketing, TA, and agency experience, Jody will share the tactics and tools needed today to ensure you’re finding, acquiring, and retaining the best talent possible.
In particular, you’ll learn:
- Why employee experience is essential to not only retention but talent acquisition and employer brand
- What talent acquisition can do to assess and help improve employee experience
- How to ensure your talent brand is consistent with what people are saying, sharing, and experiencing as a candidate or employee
- How to use storytelling to express your employer brand and keep talent continuously aligned with your company’s strategic goals
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EMBARC Talent Talks session 5: An honest look at DEI
Plantation Theory: How the lived experiences of the most marginalized are key to closing culture gaps in your company
DEI activated: How to promote DEI initiatives through social media to drive diverse candidate pools
DEI + recruiting in 2022: Are we doing the right things? (Panel)
John Graham
VP, Employer Brand, Diversity & Culture
Shaker Recruitment Marketing
Driving culture change and promoting meaningful diversity, equity, and inclusion in the workplace and as part of your employer brand take more than just checking the boxes. It takes a hard, honest, and—yes—uncomfortable look at the problems behind the lack of diversity, equity, and inclusion. It takes willingness and accountability.
And it begins with asking better questions.
In this fireside chat, you’ll get exclusive access to the motivations and historical underpinnings behind best-selling author and DEI employer brand consultant John Graham Jr’s. new book “Plantation Theory: The Black Professional’s Struggle Between Freedom and Security.” Written to speak for those who’ve been without a voice throughout their professional career, Plantation Theory showcases the realities that countless Black corporate professionals face despite their best efforts to prove their worthiness of opportunity. It promises to be an eye-opening session that uncovers the daily lived experiences of Black professionals—and the responsibility of those in leadership positions to ask better questions that produce real solutions.
You will leave this session with:
- A better understanding of the lived experiences of Black professionals and the history that shapes those experiences in Corporate America
- An insight into why “Trickle-Down DEI” doesn’t work
- An encouragement to ask better questions that go beyond performative, compliance-based activities and move towards structural changes based on a lived-experience approach
- A call to make sure recruitment marketing to Black and diverse talent pools is authentic and matches the reality of the employee experience
Alyssa Gioscia
Director, Enterprise Development
CareerArc
Today, employees and consumers alike expect, if not demand, authenticity from companies on issues of inequality in the workplace. As diversity, corporate responsibility, and transparency continue to rise in importance, social media has become one of the most active and effective channels for advocating for DEI and raising awareness of DEI goals. Discover how top employer brands enhance their DEI efforts through social and ground the DEI discussion among the very community they aim to impact—existing and prospective talent. We will also cover what should precede any DEI outreach and messaging strategy—concrete action—and why any public commitment to support DEI must first be backed by clear actions on how one aims to achieve it.
- Learn four ways employers can promote DEI initiatives through social media to drive diverse candidate pools.
- Explore real-world examples of effective social media content and campaigns that have successfully supported DEI goals from companies across various industries and sizes.
- Receive a checklist for how to incorporate social media into your DEI program to further awareness and engagement around your DEI initiatives
Speakers TBA
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Keeping your certifications current has never been easier or more enjoyable. Our sessions qualify for SHRM credits so it’s good for you and your company.